
Talking about money, motherhood, careers, and all that good stuff. Visit us at thepurse.co for our latest stories!
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 198 | Founded | 2 years ago | Last Issue | 4 months ago |
| Active | |||||

Exciting news! The Purse has a new website!
The Purse will no longer be hosted on Substack. Free and paid subscribers shouldn’t notice any big difference. Our friends at Ghost, our new email service provider, helped us move everything over...
Alicia here! I’m excited to feature this guest essay from friend of The Purse Hanna Horvath (no, not that one), a certified financial planner, financial editor, and money psychology expert. I spoke to Hanna a few weeks ago for my essay on s...
Hello! Before we jump into today’s Home Economics, two small asks:
I’m still looking for people to participate in the date night story for Yahoo! You can fill out the form here.
I don’t think we can blame mercury in retrograde,...
Thank you to everyone who has already filled out the submission form for Work History, our new series which will anonymously detail women’s salary and career trajectories.
Work History joins Home Economics, Division of Labor, What It Cost...
Before we get into today’s Division of Labor I wanted to announce a fun new series we’re launching this year, called Work History! Lindsey and I are adding more career-related content to The Purse in 2026, and Work History will detail diffe...
Subscribers, engagement, traffic and sponsorship for The Purse.
| Subscribers | Engagement | 84 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where The Purse ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 111 | Monthly Search Traffic | Top Keywords |
|---|
The writers behind this newsletter.
Writing about women and money.
Writing about money, work, and life. Financial reporter with stints at Fortune, CNBC, Money Magazine, and more.
Making sure our stories don't go untold. Author of YOU'RE NOT LOST and DAISY
Hi, I'm Hanna, a Certified Financial Planner (CFP®), financial editor, and money psychology expert.
Economist at Wharton. Author, Having It All: What Data Tells Us About Women's Lives and Getting the Most Out of Yours.
You can find recent issues that have been published by The Purse on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to The Purse, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Purse as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Purse using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like The Purse. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.