Luis Vicente
Luis VicenteChairman of APEX, advisory board at MERCURY13, LIGA PORTUGAL, BALLER LEAGUE, XU SPORTS, ML MARKETING. Previously, C-level at ELEVEN, FIFA, VALENCIA CF, MANCHESTER CITY, advised REAL MADRID, RED BULL, FERRARI, FIGO, RONALDO NAZARIO & SHEVCHENKO.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 9 | Subscribers | Read | ilovethegame.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Can Mid-Tier Leagues rewrite Football Business Model
UEFA’s latest numbers prove the old model is broken. Mid‑tier leagues like Liga Portugal now have the freedom – and the opportunity – to build the next operating system of world football.
Women’s football is no longer a “project”. It’s an asset class.
Mercury 13 has moved from bold thesis to tangible platform in under three years, and its latest bets on FC Badalona Women, Bristol City Women and Como Women signal that women’s football has entered a serious multi‑club, valuation‑driven era...
The Streaming Convergence: How Netflix, Disney, and the Microdrama Revolution Will Reshape Sports Content Forever
The entertainment industry is undergoing its most significant structural transformation since the shift from linear TV to on-demand streaming. Netflix and Disney+ are integrating short-form vertical video into their platforms — not to compe...
Cristiano Ronaldo. Almería and the Moment Athletes Became Sports Platforms
When Cristiano Ronaldo bought into UD Almería, it looked – on the surface – like another chapter in the “star player buys a club” story.
Authors
The writers behind this newsletter.
Chairman of APEX, advisory board at MERCURY13, LIGA PORTUGAL, BALLER LEAGUE, XU SPORTS, ML MARKETING. Previously, C-level at ELEVEN, FIFA, VALENCIA CF, MANCHESTER CITY, advised REAL MADRID, RED BULL, FERRARI, FIGO, RONALDO NAZARIO & SHEVCHENKO.
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