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The Devil's Playbook

Luis Aguirre

Hi, I’m Luis. The Devil’s Playbook is where I explore the psychology, systems, and cultural forces that shape how we think, behave, and believe. Stay curious. Question everything.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues32SubscribersRead thedevilsplaybook.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Escaping the Algorithm

No essay or audio this week. I wrote two, but neither felt ready. One was about algorithms, sparked when I found myself in the darkest corners of TikTok, where literal evil lurks.

2 months ago
2
1

When a Punchline Becomes a Crime

### The Joke That Sparked a Firestorm

2 months ago
2
1

Are We Alone?

This week, I watched a Hellfire missile hit a flying orb. It didn't explode. The orb didn't break apart; it just kept going. The video, shown in a House hearing on UAPs, is striking.

3 months ago
3
1

Self-Help Can't Save You

At my son's Back to School Night, I sat in his English class while his teacher listed the books they'd be reading: Romeo and Juliet, The Other Wes Moore, and Homer's Odyssey. That's when a thought hit me: most of life's answers aren't found...

3 months ago
6
4

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Authors

The writers behind this newsletter.

  • Luis Aguirre

    The older I get, the deeper I dive into rabbit holes, trying to make sense of where we fit. I write about all things human: how we think, live, relate, and how it all connects to society, psychology, AI, tech, and the mysteries we've yet to crack.

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