Lumiyre's Substack
Shou, LumiyreMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | lumiyre.substack.com |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #162 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
#007 studio: LUMI [lab 01]
since our pop-up last year i’ve been thinking a lot about how to curate experiences for people. with that pop-up, the idea was to make it feel like an art gallery, so basically my whole design process on display. even with all the headaches...
#006 - modularity (and why “designed to layer” actually means something)
i’ve gone over this subject before, but today i want to actually talk about modularity — especially in light of our recent restock campaign titled "systems" one of the main through-lines of lumiyre has always been “designed to layer,” which...
#005 - this week’s side-quest: expanding planet lumi
every little while i get into this headspace that our branding is getting stale, like it’s starting to feel clean but empty, polished but kinda… lifeless. and if you didn’t know, our brand lives inside this dystopian universe called planet ...
#004 - trial & error (& error, error, error...)
on the outside, lumiyre probably looks like a normal jewelry brand, like we don’t present ourselves super traditional but we operate like one… necklaces, bracelets, rings, direct to consumer, clean product photos, restocks, all the stuff yo...
Authors
The writers behind this newsletter.
a weekly, image-first journal from the founder (Shou Jin). product development, manufacturing, sourcing, design decisions, and the real behind-the-scenes of building a brand. short entries. lots of receipts. updated weekly.
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