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Lunch Money Media

Scott Schnaars

Lunch Money with Scott & Edan is a no-BS newsletter for B2B SaaS sales pros, founders, and revenue leaders. We break down sales strategy, go-to-market insights, and the real-world use of sales tech—without the fluff.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues17Foundeda year agoLast Issue3 months ago
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Latest Issues

Nobody Actually Knows What Drove That Lead

I spent years as a CRO fighting with CFOs about attribution. Not because either of us was wrong. Because the data was never going to give us the clean answer that my CFO’s craved.

I’ve been thinking about this lately after coming across a...

3 months ago
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1

Cold Calling Isn’t Dead —

Periodically, someone jumps into my LinkedIn or BlueSky feed to announce “Cold calling is dead.”

If cold calling were to paraphrase Mark Twain…

But here’s the truth — and we break it down in this week’s Lunch Money podcast:

🚫 Bad col...

a year ago

AI Won't Replace You...

I’ve talked about this before. AI is coming for a lot of jobs, but I think, and this could be a massive bias on my behalf, that sales isn’t one of them. That said, a great salesperson who knows how to use AI definitely is gunning for your j...

a year ago

Keep An Eye Out

It’s 2025 and the sales landscape is undergoing big changes (Yuge!) driven mostly by AI, but there are a lot of changes in customer expectations as well. Here are some key trends to watch:​

1. AI is Here, Figure it Out

Sales teams are in...

a year ago

Skynet or Starfleet

I had lunch with an old friend yesterday. This person happens to be one of the more wise people that I know when it comes to technology and it’s impact on society. He’s worked with every Silicon Valley celebrity you can think of and at the...

a year ago
2
2

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  • Scott Schnaars

    Founder / CEO Yirla - Helping marketers take the guess work out of demand generation. Atrocious golfer. He / Him / His.

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