
Lunch Money with Scott & Edan is a no-BS newsletter for B2B SaaS sales pros, founders, and revenue leaders. We break down sales strategy, go-to-market insights, and the real-world use of sales tech—without the fluff.
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||

I spent years as a CRO fighting with CFOs about attribution. Not because either of us was wrong. Because the data was never going to give us the clean answer that my CFO’s craved.
I’ve been thinking about this lately after coming across a...
Periodically, someone jumps into my LinkedIn or BlueSky feed to announce “Cold calling is dead.”
If cold calling were to paraphrase Mark Twain…
But here’s the truth — and we break it down in this week’s Lunch Money podcast:
🚫 Bad col...
I’ve talked about this before. AI is coming for a lot of jobs, but I think, and this could be a massive bias on my behalf, that sales isn’t one of them. That said, a great salesperson who knows how to use AI definitely is gunning for your j...
It’s 2025 and the sales landscape is undergoing big changes (Yuge!) driven mostly by AI, but there are a lot of changes in customer expectations as well. Here are some key trends to watch:
1. AI is Here, Figure it Out
Sales teams are in...
I had lunch with an old friend yesterday. This person happens to be one of the more wise people that I know when it comes to technology and it’s impact on society. He’s worked with every Silicon Valley celebrity you can think of and at the...
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The writers behind this newsletter.
Founder / CEO Yirla - Helping marketers take the guess work out of demand generation. Atrocious golfer. He / Him / His.
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