Textos curtos e curiosidades sobre Marketing, Inovação, Transformação Digital e Disrupção.
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Recentemente eu participei do Proxxima, um evento do mercado publicitário que contou com a presença de alguns especialistas discutindo o impacto que a inteligência artificial terá na sociedade. Em dado momento, em uma conversa com alguns ex...
Sempre me inspirei em ideias. Alguns, como A Lógica de Aristóteles moldaram o mundo por milênios. Outros, como A Relatividade de Einstein, mudam completamente nossas concepções do que é possível. Outros ainda, como as vacinas de mRNA, parec...
Em meados dos anos 1960, Paul Anthony Samuelson - um renomado economista norte americano - foi questionado por seu amigo Leonard Savage: "Você conhece esse cara?". O "cara" no qual ele se referia era Louis Bachelier, um matemático que, algu...
Há uma década, muitos ainda questionavam a relevância da tecnologia digital. Embora a penetração da Internet já fosse significativa, o comércio eletrônico representava menos de 4% das vendas no varejo. A computação móvel e em nuvem estava a...
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