El branding está por todas partes: en el súper, en la tele, en los helados, en el metro. Cada semana te cuento una historia, anécdota o curiosidad para que te gusten tanto las marcas como a mí. Aunque no sepas qué es eso de "branding".
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 40 | Subscribers | Read | marcaporhombro.substack.com |
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Recent posts by this newsletter. Browse the email archive.
Supongo que, como yo, tienes los pelos de punta con todo lo sucedido en Valencia. He pasado unos días en shock y tratando de ayudar en lo que podía con mis medios. Si tienes familiares o amigos afectados, te envío un fuerte abrazo y me pong...
Esta mañana Cepsa anunció que cambiaba su marca: ahora se llamará Moeve, para relacionarse más con la energía sostenible (que pretende que sea su primera fuente de ingresos… a final de esta década).
Gmail ha cumplido estos días 20 años. Sí, nos hacemos viejos. Pero no envío esta newsletter para hablar de la fugacidad de la vida, sino porque me parece un caso excelente de cómo el propósito de una marca no es algo etéreo que vive en powe...
Cuando hablamos de rebranding pensamos en una marca que cambia su logo. Que lo actualiza mucho o poco, pero es lo que se nos viene a la cabeza: el típico esquema de Brand New o Brandemia con el “antes y después”.
The writers behind this newsletter.
Estratega freelance de marca, contenidos y narrativa. He publicado un libro buenísimo.
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