El branding está por todas partes: en el súper, en la tele, en los helados, en el metro. Cada semana te cuento una historia, anécdota o curiosidad para que te gusten tanto las marcas como a mí. Aunque no sepas qué es eso de "branding".
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 38 | Subscribers | Read | marcaporhombro.substack.com |
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Gmail ha cumplido estos días 20 años. Sí, nos hacemos viejos. Pero no envío esta newsletter para hablar de la fugacidad de la vida, sino porque me parece un caso excelente de cómo el propósito de una marca no es algo etéreo que vive en powe...
Cuando hablamos de rebranding pensamos en una marca que cambia su logo. Que lo actualiza mucho o poco, pero es lo que se nos viene a la cabeza: el típico esquema de Brand New o Brandemia con el “antes y después”.
Hace unos meses comencé a colaborar con el Foro de Marcas Renombradas Españolas, un club donde se reúnen a hablar de sus cosas de marcas las más potentes del país. Con los #GamuhilosRenombrados les estoy ayudando a contar sus historias más ...
Si me conoces un pelín, sabes que Correos es una de mis marcas favoritas desde que, de pequeño, monté una red de amigos por carta a través de las páginas del Pequeño País. Por eso, cuando los amigos del Foro de Marcas Renombradas Españolas ...
The writers behind this newsletter.
Estratega freelance de marca, contenidos y narrativa. He publicado un libro buenísimo.
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