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Marketer Gems

Tom Snyder

Mondays: Roundup of the top articles & apps for marketers | Thursdays: Deep dive into unique brands & marketing campaigns

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PricingOnly free issuesPublishesTwice weekly
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Latest Issues

How Crocs Turned Polarizing Design Into a Multibillion-Dollar Cult Brand

Howdy, Marketer!

My wife has been asking me to write about Crocs for months, so this one’s for you, babe!

When I think of Crocs, I’m always reminded of the movie Idiocracy.

The costume designers needed to dress "stupid people in the fu...

8 days ago

Wendy's New Typeface (Menu Inspired), Martech Leads With IRL Dinners, Pricing Page Example Directory

In partnership with

Happy Monday the 1st!

Know someone who loves reading marketing insights and discovering martech tools?

Share this email with them 😃

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Winning, on-brand ads—without endless prompting

Most AI creative to...

11 days ago

How Taco Bell's Live Más LIVE Turned a Product Launch Into a Cultural Marketing Event

In partnership with

Howdy, Marketer!

For a long time, fast-food marketing followed a predictable, comfortable cadence:

You buy up late-night TV spots, plaster billboards with high-res photos of a new burger, blast out a press release to...

15 days ago

'Obession' Guerrilla Billboard, How Agencies Look Different, Power of Podcasts, Apollo: The Data Enrichment Tool

In partnership with

Happy Monday the 26th!

For Memorial Day weekend, I whipped out the grill and BBQ’ed some chicken, corn on the cob, and made one of my all-time favorite summer dishes: watermelon gazpacho.

It was peak Memorial Day dini...

17 days ago

Why Apple Released Behind-The-Scenes Footage for an Ad (And Why It's Genius)

In partnership with

Howdy, Marketer!

For decades, Apple has been the master of the slick, hyper-polished, almost sterile product reveal.

However, recently, they released a commercial and also dropped a BTS video of exactly how the ad w...

22 days ago

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