Marketing Anything
Marek Šulik, Jakub HrušovskýPrečo je konzistentnosť pri budovaní značiek kľúčová? Hoď subscribe a dozvieš sa už 18. februára!
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 20 | Subscribers | Read | marketinganything.substack.com |
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Prečo AI ešte nezarába (a prečo je to normálne)?
Väčšina firiem, ktoré vyskúšali AI, zatiaľ nevidí veľké výsledky. Nie je to problém technológie. Je to presne to, čo ekonómovia očakávajú.
Kontext je dôležitejší ako prompt
Pri práci s AI sa veľa hovorí o promptoch. Ako ich písať lepšie, presnejšie alebo sofistikovanejšie. Lenže v praxi býva často dôležitejšie niečo iné. Kontext.
AI nie je ani spasiteľ, ani strašiak
Okolo AI je obrovský hype, ktorý nastavuje nereálne očakávania. To zo sebou prináša aj protireakciu. Čoraz častejšie sa stretávam aj s ľuďmi, ktorí AI odmietajú, bez toho, aby si nástroje hlbšie vyskúšali. Alebo sa technológie ako takej obá...
In the age of free delivery, we need to spend more on discovery
Mnohí to o mne nevedia, ale som vyštudovaný stavbár.
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Píšem newsletter Marš, ktorý okrem Substacku vychádza aj v Denníku N. Pracujem ako Head of Digital v Isadore a som spolumajiteľom marketingového štúdia Birne. Okrem toho učím na UCM FMK v Trnave.
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