Marketing Anything
Marek Šulik, Jakub HrušovskýPrečo je konzistentnosť pri budovaní značiek kľúčová? Hoď subscribe a dozvieš sa už 18. februára!
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 3 years ago | Last Issue | 14 days ago |
| Active | Language |  Slovak | |||
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marketinganything.substack.comLatest Issues
Aké AI vzdelávanie by vám dávalo zmysel?
Ahojte,
tento rok sme zatiaľ v Birne vyškolili takmer 300 ľudí na verejných aj firemných kurzoch. Chceme, aby naše workshopy riešili to, s čím marketéri reálne zápasia. Preto sa pýtame priamo vás. Aké témy vás zaujímajú a v akej forme by v...
Prečo AI ešte nezarába (a prečo je to normálne)?
Väčšina firiem, ktoré vyskúšali AI, zatiaľ nevidí veľké výsledky. Nie je to problém technológie. Je to presne to, čo ekonómovia očakávajú.
V histórii sa opakovane stávalo, že veľká technológia dlho nezvyšovala produktivitu. Parný stroj, el...
Kontext je dôležitejší ako prompt
Pri práci s AI sa veľa hovorí o promptoch. Ako ich písať lepšie, presnejšie alebo sofistikovanejšie. Lenže v praxi býva často dôležitejšie niečo iné. Kontext.
Prompt je inštrukcia. Kontext je prostredie, v ktorom AI túto inštrukciu vykonáv...
AI nie je ani spasiteľ, ani strašiak
Okolo AI je obrovský hype, ktorý nastavuje nereálne očakávania. To zo sebou prináša aj protireakciu. Čoraz častejšie sa stretávam aj s ľuďmi, ktorí AI odmietajú, bez toho, aby si nástroje hlbšie vyskúšali. Alebo sa technológie ako takej obá...
In the age of free delivery, we need to spend more on discovery
Mnohí to o mne nevedia, ale som vyštudovaný stavbár.
Vždy ma fascinovalo, ako sa v marketingu v porovnaní so stavebníctvom produkujú výstupy bez projektového plánu. Ako sa stavia strecha bez toho, aby niekto postavil základy.
Tent...
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The writers behind this newsletter.
Píšem newsletter Marš, ktorý okrem Substacku vychádza aj v Denníku N. Pracujem ako Head of Digital v Isadore a som spolumajiteľom marketingového štúdia Birne. Okrem toho učím na UCM FMK v Trnave.
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