Všetko, na čo sa v marketingu hanbíte spýtať
Platform | Substack | Pricing | Only free issues | Publishes | Monthly |
---|---|---|---|---|---|
Issues | 9 | Subscribers | Read | marketinganything.substack.com |
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Kedysi bolo značiek, reklamy a reklamného priestoru tak pramálo, že stačila inzercia v novinách a zákazníci si váš produkt kúpili. Dnes majú oveľa vyššie nároky. Chcú sa s vami stotožniť. Chcú, aby ste boli ako oni. Chcú, aby ste volili toh...
Pociťujete FOMO z toho, že dostatočne často a intenzívne nesledujete novinky a trendy zo sveta marketingu? Možno to nie je až taký problém, ako ste si mysleli.
Objednáte si na stránke produkt, o chvíľu vám do mailovej schránky príde potvrdenie objednávky. Ide o automatizovaný e-mail, takže ho len v rýchlosti prebehnete očami. Čítali ste ich už stovky. Tento je však v niečom iný. Máte pocit, akoby ...
Je niečo pred siedmou a vy sa blížite k security kontrole. Rýchla úvaha, či vám nemajú čo zhabať. Vchádzate do jemne zadymenej haly, kde vzduch výrazne stojí. Cítiť kovovú vôňu a do uší sa vlieva dosť otravná zvuková skúška. Po pravej stran...
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Píšem newsletter Marš, ktorý okrem Substacku vychádza aj v Denníku N. Pracujem ako Head of Digital v Isadore a som spolumajiteľom marketingového štúdia Birne. Okrem toho učím na UCM FMK v Trnave.
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