Mark Phillips – Fundraising Insight
mark phillips, Rachael HarrisWhy people give - and why they don't
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 44 | Subscribers | Read | markphillips.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Part 2 of What Coca-Cola Knows About Growth That Charities Don't.
In Part 1 (which you definitely need to read before this) I argued that How Brands Grow contains some important insights that much of the charity sector has never absorbed. Distinctiveness beats differentiation. Rebrands destroy recognition...
What Coca-Cola knows about growth that charities don't – Part 1 of 2
In 2010, Byron Sharp, a professor of marketing science at the University of South Australia, published a book that stuck a spoke in the wheel of how the commercial world thought brands succeed. How Brands Grow, drawing on decades of researc...
What Happens When Your Fundraising Proposition Moves From 'One Day' To 'Today'?
Last week I published an article highlighting some of my concerns about the weaknesses of a recent study into how branding and fundraising should work together. In short, my point was that brand spend and fundraising spend are not different...
The Charity Brand Paradox: Why Recent Research Raises More Questions Than It Answers
A while ago, a piece of research that I’d previously missed landed in my inbox with a simple request – what do you think of this?
Authors
The writers behind this newsletter.
With over 35 years’ experience, I’ve worked with hundreds of charities, run thousands of campaigns, and helped raise billions of pounds. Along the way, I’ve seen what works, what doesn’t, and the costly mistakes that too many organisations repeat.
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