
Donor evidence, fundraising heresy and the occasional raised eyebrow at sector nonsense.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 66 | Founded | 5 years ago | Last Issue | 21 days ago |
| Active | |||||

Fundraising has no shortage of advice. What it has a shortage of is advice that’s actually been tested.
So before you download this free poster (the PDF is at the bottom of this post), I want to be clear about what it is and isn’t.
It isn...
Over recent years, I’ve been arguing that much of the sector has spent far too long busying itself with things that have made fundraising harder. Chasing brand awards. Hiring agencies that simply don’t get fundraising. Failing to ask people...
Charities are brilliant at one thing – paying good money to be told what donors want, and then ignoring it.
We commission the survey. We run the groups. Someone arrives with a deck that has a lightbulb or laughing millennials on the cover....
One of the books I’ve read recently is The Pricing Sprint by Jenny Millar and Ann Padley. It’s written for the commercial world, for companies struggling with what to charge and how to charge it.
But it’s useful for us too, because the ide...
If you were up at 3am in the UK this morning, you could have had the delight of seeing a discussion between Marcus Blease of Donor Republic in Australia and me, where we talked about what’s good about fundraising and what has a whiff of som...
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The writers behind this newsletter.
With over 35 years’ experience, I’ve worked with hundreds of charities, run thousands of campaigns, and helped raise billions of pounds. Along the way, I’ve seen what works, what doesn’t, and the costly mistakes that too many organisations repeat.
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