Mark Phillips – Fundraising Insight
mark phillips, Rachael HarrisWhy people give - and why they don't
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 51 | Subscribers | Read | markphillips.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Legacy fundraisers – there’s a TV show that you have to watch.
There is a fabulous TV show on Netflix that every legacy fundraiser has to watch. It’s called Fisk.
When is the Right Time to Ask for a Legacy?
Here is a question the legacy fundraising sector needs to have a long overdue wrestle with. When is the best time to ask someone to leave a gift in their Will?
How we generated a response rate of 63% by ignoring the brand guidelines
One of my favourite thinkers, Rory Sutherland, tells a story about the Royal Mail.
Donors don't leave causes. They leave charities. And sometimes, they come back
Two things happened on a Friday that I did not expect. By the end of that afternoon I had made the decision to set up direct debit to Oxfam – an organisation I haven’t given to for a fair few years. I hadn’t planned it. I was moved by two p...
Authors
The writers behind this newsletter.
With over 35 years’ experience, I’ve worked with hundreds of charities, run thousands of campaigns, and helped raise billions of pounds. Along the way, I’ve seen what works, what doesn’t, and the costly mistakes that too many organisations repeat.
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