Mark Phillips – Fundraising Insight
mark phillips, Rachael HarrisWhy people give - and why they don't
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 54 | Subscribers | Read | markphillips.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Enshittification comes for the donate button
A few weeks ago I wrote about enshittification in fundraising. Take a quick peek if you missed it, but in short, it’s Cory Doctorow’s idea that digital systems decay in three predictable stages. They start by serving users well. As they gro...
Legacy Giving Isn’t About Why. It’s About Who
What actually moves someone to leave a gift to a charity in their will? Not just put a charity in when they are 45 with half their life ahead of them. But to leave that gift when they know the end is near?
Wealthy donors are giving more than ever, but most charities don't really know what they want
I’ve been arguing for a long time that the sector is seriously underinvesting in mid-value donors (and high-value as well). We’re leaving an enormous amount of money on the table by not understanding, not investing in, and not properly aski...
Legacy fundraisers – there’s a TV show that you have to watch.
There is a fabulous TV show on Netflix that every legacy fundraiser has to watch. It’s called Fisk.
Authors
The writers behind this newsletter.
With over 35 years’ experience, I’ve worked with hundreds of charities, run thousands of campaigns, and helped raise billions of pounds. Along the way, I’ve seen what works, what doesn’t, and the costly mistakes that too many organisations repeat.
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