
Why people give - and why they don't
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 64 | Founded | 5 years ago | Last Issue | 11 days ago |
| Active | |||||

Charities are brilliant at one thing – paying good money to be told what donors want, and then ignoring it.
We commission the survey. We run the groups. Someone arrives with a deck that has a lightbulb or laughing millennials on the cover....
One of the books I’ve read recently is The Pricing Sprint by Jenny Millar and Ann Padley. It’s written for the commercial world, for companies struggling with what to charge and how to charge it.
But it’s useful for us too, because the ide...
If you were up at 3am in the UK this morning, you could have had the delight of seeing a discussion between Marcus Blease of Donor Republic in Australia and me, where we talked about what’s good about fundraising and what has a whiff of som...
You can download this formatted as a printable poster for A4 or A3 format here.
Mark Phillips – Fundraising Insight is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
This is going to be about AI (obvs). But it is not a long version of those LinkedIn posts written by agencies that are basically saying you’d best work with them on using AI or you are going to miss out.
The fundraising sector has always h...
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The writers behind this newsletter.
With over 35 years’ experience, I’ve worked with hundreds of charities, run thousands of campaigns, and helped raise billions of pounds. Along the way, I’ve seen what works, what doesn’t, and the costly mistakes that too many organisations repeat.
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