Martech Therapy
Matthew NiederbergerMartech Therapy helps you simplify your stack and maximize value with strategic, no-nonsense guidance from an experienced consultant.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 89 | Founded | a year ago | Last Issue | 7 months ago |
| Active | |||||
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martechtherapy.substack.comLatest Issues
I am moving... to Ghost.org
First of all, thank you for following me here on Substack. Having more than 200 subscribers engage with my writing has been a great experience, and I’m genuinely grateful for your interest and support.
When I started publishing here a few...
Ten reasons to bring in outside expertise for your CDP RFP
I’ll be honest, I usually dislike “top ten” style articles. They tend to oversimplify complex decisions and make it sound like ticking boxes will magically solve everything. But after publishing my last three pieces, on dating vendors, refe...
Can an AI marketing OS really think like a CMO?
I sat down with Duarte Garrido and Luke Costly-White to see what DOJO AI calls an “all-in-one AI Marketing Operating System”. Big claims, but then again, these are undoubtedly “big claim” days we are living in, so I wanted to see what that...
From particle physics to privacy-first analytics
From CERN’s particle accelerators to the messy world of marketing data, István Mészáros has seen it all. In this episode of Couch Confidentials, we trace his path from working on the Large Hadron Collider to building Mitzu, a startup rethin...
Why skipping the RFP isn’t always an option and how to avoid the biggest traps
If you have been following my latest articles, The CDP RFP Dating Game and The Reference Call That Changed Everything, you will understand this article even more. This article, a follow-up in a sense, eventhough my goal was not to make a se...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Martech Therapy.
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SEO Reach
Where Martech Therapy ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 58 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
I’m Matthew, a global Martech consultant and founder of Martech Therapy. I help companies untangle complex marketing stacks, get real value from their CDP investments, and bring strategy back into tech decisions.
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