MAU_changelog
MAU VegasA community of forward-thinking mobile pros dedicated to app growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 9 months ago | Last Issue | 25 days ago |
| Active | |||||
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mauvegas.substack.comLatest Issues
Growth unlocked at MAU Vegas
MAU26 wasn’t just another conference on the mobile calendar; it was a live stress test of how growth is evolving across apps, games, and the broader AdTech and MarTech ecosystem.
Across three days, nearly 3,000 mobile growth practitioners,...
MAU Vegas 2026: Records, Braindates, Side Events, and What’s New
MAU Vegas broke records last year—and all signs point to an even bigger 2026. The MAU community is getting ready to take over Las Vegas the week of May 13, and the energy around MAU Week is already off the charts.
Start with the MAU App...
The Install Is Not the Win.
Your team just hit its monthly install target. Someone sends a Slack message with the party emoji. Meanwhile, 75% of those users will never open the app again after Day 3. The mobile industry has spent a decade optimizing for the wrong mome...
The Creative Brief Is Dead. Long Live the Creative System.
Here’s a question most creative teams don’t want to answer: when was the last time a single brief produced a single hero asset that ran for a full quarter? If the answer is “recently,” your creative strategy is already behind. The era of th...
AI Isn’t Your UA Strategy. Your Team Is.
Every UA team on the planet has plugged in an AI tool by now. The ones actually winning aren’t impressed by that fact — they’re too busy restructuring how their entire organization operates around it. The gap between “we use AI” and “we’ve...
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MAU empowers the growth of your mobile audience—connecting first-party apps and brands, games, publishers, studios, developers, founders, agencies, investors, and solution providers.
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