Media Collateral.
Media Collateral.Actionable insights for the AI Search Era.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | mediacollateral.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Your Website is a Nomad, Not a Destination
For two decades, websites were treated as destinations – places to attract visitors, hold their attention, and convert them inside the funnel.
Psychology of AI Search: How Behavioural Economics Explains the New Rules of Online Conversion
Leave a Comment / By Andrew Tomison / August 25, 2025
Beyond the Click: Branded Search and Agentic AI – New Conversion Pathways in AI Search
Across this series, we’ve shown how the Dual-Intelligence Architecture (DIA) content system builds authority through the search ecosystem:
How New Ideas Win or Lose in AI Search
For businesses, introducing a new concept, framework, product, or service in competitive markets, now comes with an immediate challenge: when people search for your idea/IP, who controls the narrative?
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Actionable insights for the AI Search Era.
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