Brand Out Loud
Melissa CohenWelcome to Brand Out Loud. This is where I connect the dots between personal branding, marketing, social media, AI, and the creator economy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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melissabethcohen.substack.comLatest Issues
Here's What Caught My Eye Recently
CeraVe aims to change the minds of Gen Z when it comes to tanning.
This one is important because it has the potential to save lives. CeraVe launched a new campaign targeting the Gen Z trend known as tanmaxxing. Rather than producing ano...
What Caught My Attention This Week
A campaign worth studying: Journeys builds one big idea for many formats
Journeys’ BTS campaign imagines the first day of school as a surreal musical complete with oversized characters, elaborate choreography and hand-rendered visual e...
Here's Your Weekend Update
Here’s what caught my eye recently in the world of branding and social media:
American Eagle knows the smartest marketing starts where the conversation already exists.
American Eagle’s back to school campaign includes a deliberate pus...
Content Should Do More Than Just Communicate
Brand case study: Albertsons is turning retail media into entertainment
Albertsons Media Collective and Procter & Gamble have created Rico’s Tacos, a 22-episode scripted micro-series following a Southern California family building a tac...
What's Catching My Attention Right Now
Creator signal: Platforms are rewarding originality more explicitly
X says it has strengthened its detection of engagement bait and will remove more accounts that solicit low-quality interaction from its creator revenue program. The com...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brand Out Loud.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Fashion industry exec turned personal branding and LinkedIn strategist. Fueled by coffee. Considering getting a Corgi.
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