Michael’s Substack
Michael RöthlinMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 5 | Founded | 3 years ago | Last Issue | a month ago |
| Active | |||||
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growthreports.substack.comLatest Issues
Why AI search engines are making your website invisible (and how to fix it).
Let’s skip the fluff and look at a hard truth.
Google isn’t dying. Let’s get that straight.
But it is rapidly becoming the digital equivalent of the Yellow Pages. Still around. Still technically useful. But no longer the primary way high-...
[Inside Track] The set-and-forget strategy driving page 1 rankings in 48 hours
Hey Insiders,
If you’re reading this, you’re likely a website owner, developer, or traffic seeker. You already know that buying paid ads is getting unsustainably expensive, and traditional SEO feels like a full-time job.
Today, I want to...
AI Search Just Changed SEO... Here’s What Works Now
AI search is reshaping how people find information, and traditional SEO alone isn’t enough anymore.
Here’s what works right now:
• Google is moving toward AI-generated answers (not just links)
• Content that is clear, structured, and tr...
Google Isn’t Dying… But It’s Becoming the Yellow Pages
Google isn’t dying.
Let’s get that straight.
But…
It IS slowly becoming the Yellow Pages.
Still around.
Still useful.
Still technically “there.”
But no longer the PRIMARY way people discover things.
Think about it.
When was the las...
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