Lean Comms
Miye McCulloughcomms, technology, and the messy reality of mission-driven work.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 11 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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miyemcc.substack.comLatest Issues
Storytelling as a Systems Tool
Earlier this week read an article in The Chronicle of Philanthropy arguing that nonprofit jargon (aka "philanthrospeak") is chipping away at public trust, by using specialized language, jargon, and abstract phrasing commonly used in the no...
Clarity Forces Commitment
Last week I came across one of my dad’s ads.It was his 1962 Bell Telephone System ad, which AIGA named among the 50 best ads of the year. A black-and-white photograph. Rain streaking down a windowpane, everything slightly blurred and moody....
When the System Fails, We Fill the Gap
This isn’t part of my usual Substack content, but something in me feels this belongs anywhere.
Without SNAP ( Supplemental Nutrition Assistance Program), millions of people are going to face impossible choices…whether to buy groceries,...
ChatGPT Can Get Us to Click, But Not Commit
Earlier this year, GPT referral traffic was being flagged as a game-changer for digital marketing. But it’s a bit more complex. In a new study analyzing a year of first-party data from (EComm) websites and 20 billion in combined revenue, re...
How to Track AI Referral Traffic in GA4
If you’ve finally gotten a little more comfortable with UTM parameters, GA4, and LinkedIn analytics - rejoice! There’s a new metric to manage. Right now, AI referral numbers are low and inconsistent, and sometimes buried deep in “(not set)”...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Lean Comms.
| Subscribers | Engagement | 55 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
For solo and small-team comms folks in mission-driven work. Writing about working smarter, navigating emerging technology, and shaping stories that make complex systems understandable and human.
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