Lean Comms
Miye McCulloughLean Comms is an open resource for mission-driven solo & small teams. You’ll find practical strategies, simple hacks, and workflows freely shared)to help streamline your comms & marketing so you can create more impact with less effort
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 10 | Subscribers | Read | miyemcc.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Clarity Forces Commitment
Last week I came across one of my dad’s ads.
When the System Fails, We Fill the Gap
This isn’t part of my usual Substack content, but something in me feels this belongs anywhere.
ChatGPT Can Get Us to Click, But Not Commit
Earlier this year, GPT referral traffic was being flagged as a game-changer for digital marketing. But it’s a bit more complex. In a new study analyzing a year of first-party data from (EComm) websites and 20 billion in combined revenue, re...
How to Track AI Referral Traffic in GA4
If you’ve finally gotten a little more comfortable with UTM parameters, GA4, and LinkedIn analytics - rejoice! There’s a new metric to manage. Right now, AI referral numbers are low and inconsistent, and sometimes buried deep in “(not set)”...
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Authors
The writers behind this newsletter.
Helping solo & small-team comms pros in mission-driven orgs leverage AI to build sustainable workflows so they can focus on what matters.
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