Monica Longoria
Founder + Industry Analyst @ Marcana | 15 years in media and AdTech, with a genuine love of helping people feel smarter. The Monday Markup is a free weekly Substack covering broadcast, streaming, and the AdTech underneath it all.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 8 | Founded | 2 months ago | Last Issue | 9 days ago |
| Active | |||||
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molongoria.substack.comLatest Issues
The Monday Markup: It Depends on How You Look at It
Here's what caught my eye this week…
To Be (Merged) or Not to Be
As Fox bets on the merging of platform and content with Roku, Comcast has decided it is not the path of the future. Next year, Comcast will spin off NBCU and Sk...
The Monday Markup: Special Edition
I didn’t find much of the trade news this week to be very interesting, so instead I’m giving you a brief but deep-dive into the potential Fox-Roku Merger with a good old-fashioned SWOT analysis. At the end, I’ll give my prediction on how th...
The Monday Markup: Trust Issues
Here's what caught my eye this week…
[Not] Welcome to NY
New York has passed a series of laws impacting how AI is used in media. The Synthetic Performer Disclosure Law requires AI-generated actors in advertising to be clearly...
The Monday Markup: Under Pressure
Here's what caught my eye this week…
Are You Not Entertained?
Is TV the top destination for premium content? Depends on who you ask. On one side, you have NBCU that says their data shows shifting spend from “premium” video to...
The Monday Markup: Heart Rate
Here's what caught my eye this week…
Back to the Top
The buzzword of 2026 may be “outcomes,” but some advertisers are seeing the need to put a renewed focus on the top of the funnel. The case study: 1-800-Flowers. The flower...
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Founder + Industry Analyst @ Marcana | 15 years in media and AdTech, with a genuine love of helping people feel smarter. The Monday Markup is a free weekly Substack covering broadcast, streaming, and the AdTech underneath it all.
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