More Bad Ideas
Jason Keath"Bad idea" inspiration, creativity prompts, and divergent takes on creativity, marketing, advertising, art
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 6 years ago | Last Issue | 8 months ago |
| Active | |||||
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morebadideas.comLatest Issues
Social media only works when it feels small
Social isn’t just a platform anymore. It’s infrastructure.
I’ve been thinking about this a lot lately.
When I started working in social, literally no one had it in their job title. Today? Almost a million people do globally. (It’s part of...
Bad Idea #6: Slow checkout lanes for lonely shoppers
Ever run into a cashier at the grocery store who was a bit too talkative for your taste?
Ok, yes, I’m talking about myself here. Introverted is my default. But, I AM learning to get better at challenging my “please don’t talk to me” insti...
Bad Idea #5: Waffle House as a disaster index
If Waffle House is closed, consider leaving town. If you still can.
That’s not a joke. It’s an actual emergency response metric used by FEMA during hurricanes, tornadoes, winter storms, and other natural disasters.
To repeat that for tho...
Bad Idea #4: Roasting Justin Bieber for the brand
We could all learn something from Martha Stewart about how not to play it safe.
She built her empire on the aesthetic of ironed table linens and carefully manicured gardens. Precision. Properness. Predictability.
Then she went to jail....
Bad Idea #3: Using gunshots as song lyrics
The song Paper Planes went triple platinum in 2008 (over 3 million sold) and hit #4 on the US Billboard Hot 100. What most people don’t know is M.I.A.’s label nearly left it off the album.
They couldn’t get past the gunshots. Four of them...
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Authors
The writers behind this newsletter.
Author. Artist. Autistic. Creativity speaker. Co-Founder @ Social Fresh, a creative strategy agency. My book "The Case for More Bad Ideas" is available for pre-order.
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