Phygital Playbook
Daniele RighiIdee, tecnologie e casi reali per chi vuole trasformare prodotti fisici, retail ed eventi in esperienze digitali capaci di generare relazioni e lead. A cura di Contatto Divino – creatori di MessageIN, SmartAmbassador e GhirlanGINa.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 5 | Subscribers | Read | danielerighi.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Quando un Tortellino diventa digitale senza smettere di essere artigianale
Text within this block will maintain its original spacing when published
🥐 Quando il pane risponde
Ci sono esperienze che ti spiazzano non per la loro tecnologia, ma per la loro umanità.
La prima spiaggia phygital d’Italia ( e del mondo)? È realtà.
## Portare il phygital sulla spiaggia
🧩 Packaging interattivo: come conquistare il consumatore nel 2025 (senza sembrare la solita scatola)
Una volta bastava una bella scatola.
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Authors
The writers behind this newsletter.
Founder di Pengo Idee Onlife | GhirlanGINa, il primo Gin Onlife al mondo | Ex Bancario anomalo in BPER Banca & Iottacle (Next14 Group) | Parlo di Marketing di Prossimità Onlife, tool e lead generation dagli spazi fisici...ma anche di bere e mangiare.
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