Perhaps by Neil Hoyne
Neil HoynePerhaps is a weekly experiment of stories to try on, adapt, and make your own. But these aren't prescriptions or formulas. Each story is merely a reminder: everything you need is already yours. You just forgot for a while. Fall 2025. Perhaps it's time.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 2 | Subscribers | Read | perhaps.neilhoyne.com |
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Latest Issues
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What Do 6,700 Experiments Tell Us About Improving Conversion Rates?
Here are the results of over 6,700 experiments run on travel and retail websites. What changes do you think are most likely to improve conversion rates?
A test publication on substack.
Welcome to Neil Hoyne by me, Neil Hoyne. Data Strategy @google, Author with @penguinrandom, Senior Fellow at @wharton, Advisor to @capitalg
Authors
The writers behind this newsletter.
Chief Strategist at Google, Author with @penguinrandom, Senior Fellow at @wharton, Advisor to @capitalg
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