Notes by Praveen
Praveen VaidyanathanPlannerly observations for you never know when they'll help with sorcery
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 4 years ago | Last Issue | 4 months ago |
| Active | |||||
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notesbypraveen.substack.comLatest Issues
NOTESBYPRAVEEN_ISSUE20
A take on why bad taste is extreme signalling…
Ours is a trivial career for serious people. We treat all trivial things seriously and all serious things with a sincere and studied triviality
via Jim Caroll, BBH #PraveensNotebook
*...
NOTESBYPRAVEEN_ISSUE19
A take on why time doesn't have a direction…
Image Courtesy of The Matrix Resurrections
Creative and strategy are indivisible; if it's not creative, it's not strategic
via Norm Bilow
20 writing truths in advertising that a...
NOTESBYPRAVEEN_ISSUE18
A take on why we’re not that special, just lucky...
The ad agency lifecycle
via Mark Green
Strong planners find the interesting in everything, while stitching the unrelated in unusual ways
via Andy Nairn
Whatever i...
NOTESBYPRAVEEN_ISSUE17
Blah blah blah
How to judge an ad..
via Dave Trott #Praveensnotebook
Ad agency creatives ought to see themselves as salespeople first
via Dave Dye ft. Charles Saatchi
It's okay to aim high, just don't shoot yourse...
NOTESBYPRAVEEN_ISSUE16
Blah blah blah
Aston Martin knew that only a tiny proportion of individuals could afford their cars. But they went against pinpoint targeting and eliminating waste to captivate a 14-year old Len, securing a sale 30 years later
Mora...
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Freelance Strategy Director \ud83d\udc19 \ud83d\udc38 Ex Saatchi, VICE. I like funny stuff.
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