The Needful
HibaCultural intelligence for sharper, human-led product decisions.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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hibag.substack.comLatest Issues
It's the day after International Women's Day...now what?
Yesterday I posted on LinkedIn asking for builders to add guardrails against gender bias to their prompts.
And then I realised, since I’m actually trying to bring those guardrails in more intentionally to the projects I’m currently working...
Man, I Hate Making Roadmaps
Why on earth did we (collectively) decide that decks and roadmaps was the best way to convey new ideas and strategy?
I don’t think I’ve ever made a roadmap that I (a) was disciplined enough to use consistently and (b) that after I presente...
Zero-Code Tools Are Optimized For Speed, Not Your Learning
The old way of building up product sense has disappeared.
We, the previous generation of builders, learned WHY patterns work BEFORE we learned how to implement them. We had no other choice. Questions tattooed behind our eyelids include:
“...
Prompting Can Be Playful
When you ramble into the mic, type in questions and prompts without a guide or plan up front and provide context over the course of a sessions - you are doing, what they call, “free prompting”. As opposed to following a template for repeata...
Software is no longer “just” software, it’s content.
From Not Boring’s app, !Vibes
What you choose to build, the tools you choose to build with, the problems you focus on, the aesthetics of it, how you write about it —it’s all an expression of you. It’s a form of content in that it’s how peo...
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Authors
The writers behind this newsletter.
Hiba runs Rare Folks from Berlin and works with founders, startups, and innovation teams worldwide. With 9+ years across product, design, and engagement, she writes The Needful—cultural intelligence small teams can use to ship with craft.
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