
Notes on observations on people, ideas, behaviours and movements from Out There, the real world beyond the screen. Delighting in the unusual, exploring the uncomfortable. From the desk of Becca Magnus, strategist, writer, mischief-maker and make-believer.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 11 | Subscribers | Read | outtherebranding.substack.com |
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It’s Monday morning. And we all need caffeine. Grab a cuppa, a pen, and get ready to stretch your brain. I’m changing up the format of this newsletter to dart between observational deep dives once a month, lighter takes on brand positioning...
January 2025 arrived with a sigh and ended with an avalanche. Of news, chaos, and to my surprise and delight, briefs! The past two years have felt like trudging through treacle in the creative industry – brands tightening budgets, projects ...
Community. The old-new gold rush (other than Greenland, yikes). Consumer brands, IP creators, coworking hubs, professional networks and solopreneurs are all building communities in fragmented online and IRL spaces. As more people work in an...
The writers behind this newsletter.
Brand consultant, strategist, writer and founder of Magnus & Co, the breakthrough brand consultancy. Helping B2B teams cut to the heart of what they do, so they can cut through the noise and grow.
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