Outlier
Edmund MorrisOutlier decodes the forces shaping travel and tourism: why destinations rise and fall, what's really driving travel trends, and the dynamics no one else is covering.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 8 | Subscribers | Read | outlier.travel |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Think sustainability doesn't sell? Hold my beer.
Before we begin, a quick note: The Travel Graph is now Outlier, a name that better reflects what we’re trying to do: look beyond the obvious data points and surface the deeper economic, behavioural, and structural shifts shaping travel.
Will Venice always be popular?
Earlier this year I was having a conversation with the CEO of a major tour operator. I asked him how overtourism might impact demand for his biggest selling destination: Venice.
Why consumers have never really bought into corporate sustainability claims
Over the last couple of years, there’s been a significant corporate shift away from sustainability. British Petroleum slashed its environmental targets by 15%. Nike laid off dozens of sustainability managers as part of a cost-cutting initia...
Tourism isn't slowing down. It's accelerating.
2024 was a difficult year for travel in Europe. There were hunger strikes against tourism developments, local councils threatened to cut off water to unlicensed vacation rentals, and in Barcelona, tourists were sprayed with water pistols in...
Authors
The writers behind this newsletter.
Breaking down the forces shaping travel and tourism, and exploring how it impacts destinations, environments and communities around the world.
Frequently Asked Questions
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