Outlier
Edmund MorrisOutlier decodes the forces shaping travel and tourism: why destinations rise and fall, what's really driving travel trends, and the dynamics no one else is covering.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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outlier.travelLatest Issues
How to stay one step ahead of overtourism
3 risks and 3 opportunities that travel operators, hotels and DMCs can act on right now.
Crowds are reshaping the economics of travel. In our previous article, we explored how as the visitor experience worsens, demand for off the beaten pa...
Nobody wants to go where everyone else is going
Last June, a close friend of mine visited Italy for the first time. Other than accommodation, she hadn’t laid out clear plans or booked much - she wanted to explore Rome, Florence, Milan at her own pace. The allure of her Instagram feed had...
Think sustainability doesn't sell? Hold my beer.
Before we begin, a quick note: The Travel Graph is now Outlier, a name that better reflects what we’re trying to do: look beyond the obvious data points and surface the deeper economic, behavioural, and structural shifts shaping travel.
W...
Will Venice always be popular?
Earlier this year I was having a conversation with the CEO of a major tour operator. I asked him how overtourism might impact demand for his biggest selling destination: Venice.
“I’m not worried. Venice is Venice. Tourists have always w...
Why consumers have never really bought into corporate sustainability claims
Over the last couple of years, there’s been a significant corporate shift away from sustainability. British Petroleum slashed its environmental targets by 15%. Nike laid off dozens of sustainability managers as part of a cost-cutting initia...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Breaking down the forces shaping travel and tourism, and exploring how it impacts destinations, environments and communities around the world.
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