The CommunicAItor's Digest
Paul FabrettiCommunications at Microsoft, AI for Business course tutor, Comms & Storytelling tutor at University of Washington Continuum College.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 47 | Subscribers | Read | paulfabretti.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
When AI replaces "the struggle of writing" where thinking happens
Anthropic recently released what they’re calling the largest qualitative study of AI users ever conducted. While the researchers were likely looking for a laundry list of innovative use cases, the feedback they actually received was much mo...
GEO is damaging the very SEO foundations that make AI visibility work
I know, I know, another GEO piece...but when a friend shared this piece by Lily Ray, I just couldn’t help myself. She published a brilliant piece arguing that many of the tactics being sold as Generative Engine Optimisation are actually dam...
Why traditional crisis comms fails in the age of AI search
## The Ad That Was Supposed to Work
I bet you couldn’t show the ROI of your corporate podcast if your job depended upon it.
Open LinkedIn on any given day and you’ll see it: another announcement, another launch, another ‘excited to share’ post about a brand new podcast. Companies are launching them. Executives are hosting them. Internal comms teams are being ask...
Authors
The writers behind this newsletter.
Communications at Microsoft, adjunct professor of AI for Business, Content Strategy at University of Washington Continuum College.
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