PeerSignal
Adam SchoenfeldStudying modern GTM strategies, markets, and the people driving them. Join 18K+ B2B marketing & sales leaders for data-backed research, analysis, and in-depth interviews.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 58 | Founded | a year ago | Last Issue | 4 months ago |
| Active | |||||
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peersignal.orgLatest Issues
The AI positioning problem for B2B marketers
The original version of this article is on my personal newsletter at here (adamgtm.com)
Since every B2B company now leads with “AI”, things increasingly look the same to buyers.
It’s a tough job for marketers.
We’ve got to avoid f...
The AI GTM gap (and who's filling it)
The original version of this article is on my personal newsletter at here (adamgtm.com)
I’ve been whining about the lack of AI GTM progress.
But I think a wave is coming.
This week I went to the positive side, highlighting the mos...
AI Companies Are Hiring Human SDRs (And Building Enterprise GTM)
The original version of this article is on my personal newsletter at here (adamgtm.com)
Back in 2022, SDRs topped every “jobs AI will replace” list.
Now the hottest AI-native companies are building SDR functions. OpenAI, Anthropic,...
The GTM AI Gap
opened his podcast archive last week.
300+ episodes. Every transcript. Free to the public.
I went digging.
I was interested in what we can infer from Lenny’s content about the AI wave. His podcast has become a go-to for insights at the i...
Disappointed with AI in GTM
I’m a little disappointed about AI products in GTM tech so far.
Big big picture I’m optimistic about AI (and a bit scared).
Two clicks down, business and information work are changing fast. New AI-Native tools are tearing through many c...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
CEO/co-founder at Keyplay.io. Analyst at PeerSignal.org. 3x startup founder. Love breakfast.
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