Pete Lysak
Pete is a brand, marketing, and research expert with a clear purpose: to identify simple ideas, so that people engage with positive outcomes. For the last 25 years, he has been focusing on organizations’ alignment around people-led strategies.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 5 months ago | Last Issue | a month ago |
| Active | |||||
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petedxb.substack.comLatest Issues
What your customers are telling you - and why no one is "listening to understand".
Five standalone pieces on why VoC programs fail to drive change. Published every two weeks on Substack, then republished on LinkedIn.
A note on the connection to Series 1
Series 1 described what a functioning VoC program looks like: th...
Making it stick: governance, and why most VoC programs die in year two
Pete Lysak | Kollective | JUN 2026
The last four episodes were about building the architecture. This last one in the series is about whether the VoC program survives.
Why programs die
Programs die because nobody’s job depends on what...
The employee experience gap your VoC program is not seeing
Pete Lysak | Kollective | MAY 2026
In Episode 3 I described how to identify drivers and barriers across the guest journey and which data sources to use. Employee experience data was one of the four. This episode is about why it gets left o...
Drivers and barriers: turning your guest journey into a revenue map
Pete Lysak | Kollective | APR 2026
Most customer journey maps are posters. They hang in meeting rooms or live as PDF files that impressed everyone when first presented and have not been opened since. They show stages, touchpoints, emotiona...
Three layers of KPIs and why your company probably has the wrong ones
Pete Lysak | Kollective | APR 2026
In the previous episode I argued that most companies have dozens of KPIs and no unified view of the customer. This episode describes what unified looks like: a three-layer architecture that connects custo...
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| Subscribers | Engagement | 60 | Monthly Web Visits | ||
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Voice of Customer | Powered by people | Unique methodology to power up your business ROI
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