Voir, C'est Savoir
Pierre VouardWhere fragrance industry leaders find market analysis & cultural context. By Pierre Vouard, Founder at PJV Advisory & Adjunct Professor at FIT, ex—Chanel, Calvin Klein, L'Oréal
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 2 years ago | Last Issue | 5 months ago |
| Active | |||||
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pierrevouard.substack.comLatest Issues
What’s Changing in 2026
I started this newsletter without knowing where it would go. A little more than a year later, it has become one of the most rewarding parts of my work.
What began as curiosity turned into consistency, then community. The conversations and...
The Fragrance Divide: When Maximal and Invisible Win Together
I connected with two journalists on the same day. One wanted to talk about vanilla and why it keeps dominating new launches. The other wanted to understand the skin scent trend and how these fragrances are formulated.
Both conversations ma...
Nostalgia Is the New Niche
More consumers are stepping away from the churn of endless newness. Just as Gen Z is dusting off old iPod nanos, fragrance lovers are rediscovering vintage and classic scents. The nano isn’t better technology than Spotify: it’s slower, clun...
The Truth About Fragrance Pricing
The beauty world is having a price reckoning. Louis Vuitton's $150 lipstick. Bleu de Chanel's L'Exclusif at $275. Handbags pushing five figures. The luxury headlines keep coming and they all point to one question: how high is too high?
Fra...
The Ozempic Effect
Is it possible that we’re learning to spray our cravings instead of chewing them? As GLP-1 drugs like Ozempic curb physical appetite, something curious is happening. NielsenIQ reports that users of these medications buy 23% more perfume tha...
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Subscribers, engagement, traffic and sponsorship for Voir, C'est Savoir.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Fragrance, beauty & fashion strategist, founder of PJV Advisory. Adjunct professor @ FIT. Ex-Chanel, Calvin Klein, Shiseido & L’Oréal.
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