Voir, C'est Savoir
Pierre VouardWhere fragrance industry leaders find market analysis and cultural context. By Pierre Vouard, Founder at PJV Advisory & Adjunct Professor at FIT, ex—Chanel, Calvin Klein, L'Oréal
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Subscribers | Read | pierrevouard.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Nostalgia Is the New Niche
More consumers are stepping away from the churn of endless newness. Just as Gen Z is dusting off old iPod nanos, fragrance lovers are rediscovering vintage and classic scents. The nano isn’t better technology than Spotify: it’s slower, clun...
The Truth About Fragrance Pricing
The beauty world is having a price reckoning. Louis Vuitton's $150 lipstick. Bleu de Chanel's L'Exclusif at $275. Handbags pushing five figures. The luxury headlines keep coming and they all point to one question: how high is too high?
The Ozempic Effect
Is it possible that we’re learning to spray our cravings instead of chewing them? As GLP-1 drugs like Ozempic curb physical appetite, something curious is happening. NielsenIQ reports that users of these medications buy 23% more perfume tha...
Smells Like Fake Spirit?
When my FIT students ran a blind fragrance test comparing originals and their dupe, many respondents couldn't tell them apart and some even preferred the copy. Welcome to the dupe revolution: a $10 billion market by 2025, with nearly one-th...
Authors
The writers behind this newsletter.
Fragrance, beauty & fashion strategist, founder of PJV Advisory. Adjunct professor @ FIT. Ex-Chanel, Calvin Klein, Shiseido & L’Oréal.
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