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Practical Innovation w/ Jobs-to-be-Done

Mike Boysen

Join thousands of innovators who want to KNOW how to compete for growth quickly and inexpensively. Learn about product, service, journey innovation and how to support through information architecture and other stuff

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues310SubscribersRead jobstobedone.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

How to Dive Deeper into Certain Parts of a JTBD Map

Professional survey questionnaire developers will tell you that you should limit the amount of time you ask respondents to take on your survey. This is to reduce fatigue, which results in low quality. The challenge is that in Jobs-to-be-Don...

4 months ago
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Was Uber Really the Result of Experience Design?

I have - too many times to count.

4 months ago
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Authors

The writers behind this newsletter.

  • Mike Boysen

    Revolutionizing market research for businesses with actionable insights. Say goodbye to guesswork, hello to informed decisions with Practical Jobs-to-be-Done. Book 30 minutes with me https://jtbd.one/book-mike

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