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Practical Innovation w/ Jobs-to-be-Done

Mike Boysen

Join thousands of innovators who want to KNOW how to compete for growth quickly and inexpensively. Learn about product, service, journey innovation and how to support through information architecture and other stuff

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues321SubscribersRead jobstobedone.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Martial Art of JTBD Bullshido

Listen now | My name is Mike Boysen, and my goal is to help executive decision-makers get answers faster and less expensively that are highly differentiated and accurate, with less bias and at scale.

a month ago
1
1
Paid

Why AI-Driven Outcomes Will Define the Future of Marketing Technology ...

The marketing technology landscape is vast and continues to expand each year, leaving marketers overwhelmed by choice and unsure of where to focus their efforts. Rather than seeking out ever more specialized solutions, the industry is on th...

a month ago
3
0

A New Twist on Customer Experience

This is a review of my original article:

a month ago
1
0

Authors

The writers behind this newsletter.

  • Mike Boysen

    Revolutionizing market research for businesses with actionable insights. Say goodbye to guesswork, hello to informed decisions with Practical Jobs-to-be-Done. Book 30 minutes with me https://jtbd.one/book-mike

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