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Innovation Unpacked

Mike Boysen

There's only so much you can learn about "how-to" perform a method from people that don't really want you to know "how-to". This blog is about applying the method to real-world problems in ways that cut thru the expense of the methods you've relied on.

Platform
Substack
PricingFreemiumPublishesDaily
Issues485Founded6 years agoLast Issue19 days ago
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Latest Issues

New Platform Intro: The $340B Healthcare IT Failure (68% Error)

Today I’d like to introduce you to a podcast that is derived directly from an analysis performed by the platform I’ve developed - called Venture Proof. Shortly, I’ll be publishing a demo overview of the platform using this exact case, so it...

19 days ago
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8

Here's Why I’m Tearing Down JTBD and Rebuilding It From First Principles

Some of you have followed me for a long time, and others have just stumbled upon me. I’m sure the latter group is confused about my take on Jobs-to-be-Done (JTBD), so I’ve decided to take some time to explain things — and what I’m building...

a month ago
6
1

Stop Building AI Note-Takers

The Empowerment Promise & The “Near Miss”

Let’s get straight to it. In the next few minutes, I’m going to show you exactly how to stop burning millions of dollars on post-meeting data debt. We’re going to deconstruct the actual job of a...

a month ago
5

Stop Paying for Bloated Journey Orchestration: The JTBD to Cure Your Omnichannel Illusion

Empowerment Promise

You’re about to learn how to shatter the “siloed customer experience” without buying another bloated $500k-a-year enterprise software platform. By the end of this guide, you’ll possess the exact architectural blueprint...

2 months ago

The Idiocy of the AI Co-Pilot (And How to Actually Build Intelligence)

The Empowerment Promise & The Oracle Fiasco

I’m going to make a promise to you right now. If you give me your attention for the next few minutes, you’re going to walk away knowing exactly why ninety percent of the AI co-pilots being bui...

2 months ago
3

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  • Mike Boysen

    Revolutionizing market research for businesses with actionable insights. Say goodbye to guesswork, hello to informed decisions with Practical Jobs-to-be-Done. Book 30 minutes with me https://jtbd.one/book-mike

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