<code> Growth
Madhukar KumarNewsletter about marketing technology and lessons in building a product-led growth (PLG) marketing org.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 8 | Subscribers | Read | madhukarkumar.substack.com |
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Chapter 5 - Creating Demand Generation Campaigns
Unless your company is purely B2C and you are selling directly to consumers in a zero-touch manner, all other marketing and sales motions should include PLG and PLS. PLG is primarily aimed at product users, while PLS is for buyers. When the...
Chapter 4 - Building an SEO machine for Product-led Growth (PLG)
## Introduction
Chapter 3 - Building a Sign Up page for PLG
… if they take the first step towards trying out your app. Make the door formidable with entry barriers, and you turn away potential customers. Make it too easy to enter, and you may end up with several curious visitors who may not be the r...
Table of Content - PLG Handbook for Startups
### Chapter 1 - Building a financial model for PLG
Authors
The writers behind this newsletter.
Blurring lines between creativity and technology. Marketer, Developer, and aspiring storyteller.
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