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Product Identity

Itay Dreyfus

Exploring identities through design

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues33Founded3 years agoLast Issue8 days ago
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productidentity.co
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Latest Issues

Annoucning Niche design: The Creative Practice

Niche design isn't connected to Publishers Marketplace in any way

This year I’ve been dedicating myself to the creative process.

To me, the creative process isn’t just about the process per se. It’s not just about the ideas, the work, and...

8 days ago
2
2

Detach from your work to make it work

This is my first essay from a series about the creative process, which will be published in the upcoming Niche design issue.


When my wife and I decided to get married in the spring of 2024, we knew we wouldn’t do it traditionally. N...

12 days ago
5

Growth pains

This piece was originally published in Niche design vol.1, my self-published print magazine exploring where design flourishes in an age of sameness.

You can read the magazine version here:

Growth pains / On scale (pp. 39–40)

487KB ∙ PDF...

3 months ago
6

The Venn of my process

I’m writing this as I’m still trying to figure things out.

I’ve been quite skeptical about this whole AI era, particularly in the context of design tools. I mean, the whole prompt-to-app shabang hasn’t made a strong impression on me. But i...

4 months ago
1

A small ask, and an open invitation

This is a rare, somewhat commercial-ish post. I don’t usually do this kind of thing (sending unlisted, direct posts), but I figured that for at least some of you, it might be relevant. If you really find it unnecessary, feel free to let me...

7 months ago
5

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