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Product Identity

Itay Dreyfus

Exploring identities through design

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Substack
PricingOnly free issuesPublishesMonthly
Issues31Founded3 years agoLast Issue15 days ago
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productidentity.co
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Latest Issues

Growth pains

This piece was originally published in Niche design vol.1, my self-published print magazine exploring where design flourishes in an age of sameness.

You can read the magazine version here:

Growth pains / On scale (pp. 39–40)

487KB ∙ PDF...

15 days ago
6

The Venn of my process

I’m writing this as I’m still trying to figure things out.

I’ve been quite skeptical about this whole AI era, particularly in the context of design tools. I mean, the whole prompt-to-app shabang hasn’t made a strong impression on me. But i...

a month ago
1

A small ask, and an open invitation

This is a rare, somewhat commercial-ish post. I don’t usually do this kind of thing (sending unlisted, direct posts), but I figured that for at least some of you, it might be relevant. If you really find it unnecessary, feel free to let me...

4 months ago
5

We should seek communities anew

test pattern by Ryoji Ikeda / Produced by Forma

A while ago (at least when I first drafted this post), someone on Twitter asked me for good resources to break into design. Although a simple question, I kept thinking about it for quite some...

5 months ago
6

In the sea of sameness

Finding a soul in this world seems to be a rare quality these days, especially in software-internet-land.

  • Every app looks the same.

  • Every website looks the same.

  • Every process looks the same.

The rise of Tailwind, design...

6 months ago
10
1

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