Artwork for Product Marketing Alliance

Product Marketing Alliance

Bryan Socransky, Stevie Langford, Saad Asad, Amelia Wilson, Emily Pathmajeyan, Debbie Levitt, Timothy Harfield, Tamara Schebel, Joshua Diner, Tanwistha Gope, Igor Kranjčec, Sander Buitelaar, Anatoly Sharifulin, Product Marketing Alliance, Jared Fink, Lawrence Chapman, Stephanie Whalley, Georgia Horsley, Mike Greenberg

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.


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Latest Issues

Recent posts by this newsletter. Browse the email archive.

So you want to become a product marketing manager?

Within the world of product marketing, there are so many potential avenues to explore. Many product marketing managers (PMMs) start out their careers as associate product marketing managers, and, as they gather skills and experience, there ...

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Slay the status quo: How to win in B2B

This article is based on Bryan’s brilliant presentation, ‘Overcoming your biggest competitor in B2B technology - the dreaded status quo’, given at the Product Marketing MisUnderstood event. PMA members can watch this presentation in its ful...

6 days ago

A PMM's guide to international launches | Olga Laul, Regional PMM at Google

In this week's episode of Product Marketing Life, host Mark Assini is joined by Olga Laul, Regional Product Marketing Manager at Google, to talk about launching products internationally.

6 days ago

Making your mark: The PMM's startup survival guide

Thinking of diving into product marketing at a startup, but unsure of the terrain? I'm Saad Asad, the Senior Product Marketing Manager at ChartHop, and I've been in your shoes. Let's navigate this exciting landscape together.

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The writers behind this newsletter.

  • Bryan Socransky

    Bryan is a seasoned B2B SaaS product marketing specialist. He currently leads a team focused on industry product marketing at Zendesk.

  • Stevie Langford

    As a Senior Copywriter here at Product Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!

  • Saad Asad

    Saad is a Product Marketing Manager at U.S. Digital Response. He's passionate about delivering social impact through the power of storytelling.

  • Amelia Wilson

    Amelia is a Content Executive here at the Product Marketing Alliance. Got an article you'd love to share? Get in touch!

  • Emily Pathmajeyan

    Emily Pathmajeyan, Sr. Director, Product Marketing, Carrum Health

  • Debbie Levitt

    Debbie Levitt, CXO of Delta CX, has decades of experience as a strategy consultant focused on customer-centricity. Clients call her Mary Poppins; she flies in, fixes what she can, sings, & flies away.

  • Timothy Harfield

    Senior Director of Product Marketing & Strategy at Intelligent Automation

  • Tamara Schebel

    VP of Product at Klue.

  • Joshua Diner

    Joshua Diner is an accomplished product marketing leader at Infobip, skilled at strategic GTM programs that drive business growth.

  • Tanwistha Gope

    Tanwistha Gope is a Product Marketing Manager at Zeotap. She's experienced a transformational journey, with 10+ years as a technical writer in the software industry, and is now a master PMM.

  • Igor Kranjčec

    Igor is the Head of Revenue at Determ and the first Product Marketing Alliance Ambassador for Croatia. He has over 7 years' experience in customer and product marketing for B2B and B2C SaaS products.

  • Sander Buitelaar

    Sander Buitelaar is an Product Marketing Alliance Ambassador and experienced product marketer.

  • Anatoly Sharifulin

    Anatoly is the CEO and Co-founder of AppFollow.

  • Product Marketing Alliance

    Product Marketing Alliance

  • Jared Fink

    Jared wakes up every day to define, design, and manage experiences for beloved brands. Jared leads the Experience Group in New York to transform brand experience across the entire customer journey.

  • Lawrence Chapman

    Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

  • Stephanie Whalley

    Steph is Senior Copywriter here at PMA and you can usually find her crafting content, writing words and sniffing out typos (or making a cup of tea!)

  • Georgia Horsley
  • Mike Greenberg

    Mike is the Director of Product Marketing at Momentive, where he leads the PMM team responsible for SurveyMonkey products.

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