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Product Marketing Alliance

Stevie Langford, Amelia Wilson, Product Marketing Alliance, Lawrence Chapman, Georgia Horsley, Erkki Muuga, Srikant Kotapalli, Charley Gale, Meghan Pfeifer Corsello, Ben Munroe, Aphrodite Brinsmead, Jen Thompson, Penny Moran, Gaurav Sharma

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.


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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Sales collateral that speaks to buyers: Match content to the journey

As I apply to product marketing roles, I’ve come across a few companies that talk about ‘first principles.’ First principles is a problem-solving method that lets you break down complex issues into fundamental parts.

a month ago

Stop being boring: A product marketing leader’s call to arms

This article is based on Jason Lord’s talk at the Product Marketing Summit in Chicago. As a PMA member, you can enjoy the complete recording here. For more exclusive content, head over to your membership dashboard.

a month ago

When and why to delay a product launch, passing the mic, and a fresh start, with Collin Mayjack, PMM at Dataro

In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro.

a month ago

The secrets of human-centered storytelling

This article is based on Nick’s insightful interview with Elliott Rayner on the Storyselling podcast. You can listen to the interview in its full glory on Spotify or Apple Podcasts.

a month ago


The writers behind this newsletter.

  • Stevie Langford

    As a Senior Copywriter here at Product Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!

  • Amelia Wilson

    Amelia is a Content Executive here at the Product Marketing Alliance. Got an article you'd love to share? Get in touch!

  • Product Marketing Alliance

    Product Marketing Alliance

  • Lawrence Chapman

    Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

  • Georgia Horsley
  • Erkki Muuga

    With a background in software product management, Erkki is the founder of, a SaaS software review site that helps entrepreneurs, marketers, and sales managers.

  • Srikant Kotapalli

    Srikant is the VP of Product Marketing at Insider.

  • Charley Gale

    Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

  • Meghan Pfeifer Corsello

    Meghan is a Senior Product Marketer and Brand Strategist at Innovatemap.

  • Ben Munroe

    Ben is Cloudflare's Head of Marketing for Asia Pacific, Japan, China

  • Aphrodite Brinsmead

    Aphrodite is the Director of Product Marketing at Duro, where she’s responsible for messaging, market intelligence, customer comms, and sales enablement.

  • Jen Thompson

    Jen is Head of Product Marketing at Canva.

  • Penny Moran

    Penny is the Head of Competitive Intelligence at Zuora.

  • Gaurav Sharma

    Gaurav is the founder and CEO of Attrock, a results-driven digital marketing company. He grew an agency from five-figure to seven-figure revenue in just two years.

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