Product Marketing Alliance
Tanwistha Gope, James Shaw, Diana Morris, Charley Gale, Christina Diane Warner, Josh Mayfield, Jennifer Bunting, Devon O'Rourke, Michael Roehricht, Jane (Evgeniya) Kubryak, Jolie Radunich, Rebecca Mackenzie, Priyanka Chakraborty, Nancy Estrocio, Harvey LeeProduct Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 1264 | Subscribers | Read | productmarketingalliance.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How the hidden stakeholder in edtech holds product marketing accountable
The business of education gives everyone involved a seat at the table – except the kids who use our products. The whole process of developing, selling, and buying edtech is driven by adults.
How to present confidently (even when you're not!)
This article is based on Rebecca Mackenzie’s talk at the Product Marketing MisUnderstood virtual event. As a PMA member, you can enjoy the complete recording here. For more exclusive content, head over to your membership dashboard.
Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti
Join host Nitin Kartik as he chats with Product Marketing expert Ginevra Mambrettii about strategic timing, transparent communication, and customer-centric approaches in managing price increases.
Competitor comparison chart (template)
## What is a competitor comparison chart?
Authors
The writers behind this newsletter.
Tanwistha has 13 yrs exp in product marketing, and handles positioning, messaging, content strategy, sales enablement, insights gathering and partner collaboration as sole PMM.
Content Marketing Manager at Product Marketing Alliance.
Diana is a marketing pro with over ten years of experience. She currently heads the marketing team at BizInfor, a B2B database solution firm.
Charley is the Content Lead at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!
Christina Diane Warner is a marketing professional and award-winning author. She is recognized for her ability to fuse marketing, technology, and AI to drive impactful campaigns.
Josh is the Senior Director of Product Marketing at Kentik
Jennifer Bunting is the Head of Product Marketing for EMEA & LATAM at LinkedIn
Michael is the Director of Product Marketing at GoDaddy.
Jane is a PMM and the founder of Discover with Jane product marketing agency. She specializes in product discovery – transforming an idea into a profitable niche and opportunity to scale.
Jolie Radunich is a product marketer in edtech and Gen Z raised on industry ventures that roar, who sees marketing as the vessel to connect students with solutions that can change their lives.
Rebecca is the Global Director of Product Marketing at Salesforce. She has over 10 years of marketing experience and is passionate about public speaking and storytelling.
Priyanka leads marketing at TenXer Labs, specializing in the digitalization of product evaluation in the semiconductor industry. She excels in product launches, brand positioning, and market growth.
With over 25 years in senior Product Marketing roles for companies such as Virgin, Microsoft, Kaspersky and Seiko Epson, I help businesses of all sizes find the true value of their product or service.
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