Psychology of Ads
Josh VinerLearn the psychology behind the best social media ads so you can improve your return on ad spend.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 56 | Last Issue | a year ago | Active |
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psychologyofads.comLatest Issues
🧑🔬 How to make customers buy faster
Click here to view this ad
This ad is a masterclass in what I call Problem Reattribution - where you take a surface-level problem your audience already knows they have and reveal a deeper, more urgent root cause they never considered.
Th...
🧑🔬 How to make your ad 112.5% better
In partnership with
The original ad (top image) is for TropicFeel's Nest Backpack.
But there are several issues with it.
Let’s look at it using the IMPPACT framework…
🧪 IMPPACT Breakdown
Don’t know my IMPPACT framework? Start here.
I...
🧑🔬 The ad format that never dies
Click here to view this ad
This ad is a masterclass in what I call "pain-point amplification"—where you first validate a problem your audience has, then systematically expand their awareness of how serious it actually is.
Let’s break this...
🧑🔬 Your competitors hate this ad strategy
Click here to view this ad
Did you see it?
Here’s what makes this video so great:
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The headline hints at giving “insider knowledge” against a common enemy (airlines). More on this below.
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He packed a bunch of condoms
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He pa...
🧑🔬 This simple ad is crushing it
Click here to view this ad
🧪 IMPPACT Breakdown
Don’t know my IMPPACT framework? Start here.
I: Interrupt (Score: 4.5/5)
This ad nails the pattern interrupt. The “10,999” and use of red immediately captures your attention and contrasts...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Psychology of Ads.
| Subscribers | Monthly Web Visits | Accepts Sponsors | |||
|---|---|---|---|---|---|
| Estimated Cost per Ad | |||||
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