上一篇談心室訪談以 Laura 的職涯系譜，建立出商業與美學交織的軌跡。然而她在歐洲第一現場，並不僅止於個人職涯的轉換，而是來自她在法國期間所參與的跨產業行跡。在 HEC Paris 期間，有感於許多日本紡織、材料與 B2B 供應鏈企業，在進入歐洲市場時遭遇巨大的敘事落差。技術明明成熟，產品明明紮實，卻總是在說服市場的最後一里路卡關。

3 months ago

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🩵 喬記洋行談心室：「走進全世界最華美的體系，我才發現它對美的態度，不是我該追隨的方向。」

過去幾週花了不少時間勾勒了高奢、時尚、電商、科技以及 AI 之間錯落的愛恨情仇，即便精彩，多半還是以旁觀者身份見證宏觀的變化，然而，當局者在其中的經驗，也是另外鋒利的切面。本篇是《喬記洋行》第一篇 #文商策專訪，邀請曾在法國 LVMH 嬌蘭（Guerlain）以及與設計電商 Pinkoi 工作的 Laura，聽她分享行銷、數據、文化、美學之間的角力。

Laura 是我的大學同學，但與其他留在金融體系的同儕不同，她很早就走向了文化商業的職業道路，並且在台灣新創 Pinkoi...

4 months ago

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Estelle Chiu

《喬記洋行》是注重國際職涯發展、職場心理健康與文化商業策略的電子報。這些內容來自於技術創新，也來自於我在職業與生活的第一手經驗。願我長期在英、法兩國生活與文學的交互訓練，給予你日常靈光。 Join Us, Choisie will be Your Classy Thought Partnership.

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