Choisie 喬記洋行
Estelle ChiuYour classy thought partnership. 三大主軸，於每月初一十五出刊。 訂閱電子報，讓喬記洋行成為你最獨具一格且幽默的策略思維夥伴！
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Subscribers | Read | estelleycc.substack.com |
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🩵 喬記洋行談心室：「在貿然進入市場、獲得敘事認可前，你我得先問問團隊，是否承受得起。」
奢侈品數位化的瓶頸，在治理排序，不在創新稀缺；極致浪漫，依舊得從基建做起
🩵 喬記洋行談心室：「走進全世界最華美的體系，我才發現它對美的態度，不是我該追隨的方向。」
過去幾週花了不少時間勾勒了高奢、時尚、電商、科技以及 AI 之間錯落的愛恨情仇，即便精彩，多半還是以旁觀者身份見證宏觀的變化，然而，當局者在其中的經驗，也是另外鋒利的切面。本篇是《喬記洋行》第一篇 #文商策專訪，邀請曾在法國 LVMH 嬌蘭（Guerlain）以及與設計電商 Pinkoi 工作的 Laura，聽她分享行銷、數據、文化、美學之間的角力。
文商策 013｜當我們把「什麼該紅」的品味判准交給演算法時，我們失去了什麼？（On Empty Popularity）
困住高奢的不是數位轉型，而是文化主權旁落；新時代的品味，注定讓市場更加極化
文商策 012｜高奢集團與 AI 的角力早開始，真正的戰爭在於：誰能主控話語權？（On Quiet Tech）
過去兩篇文商策文章對於高奢市場提問：科技作為工具，是不是對於高奢而言，就是與本質不相容的他者？我們從交易數位化談起，從廣泛的高奢電商，看到蜜月期過後，高奢電商還是各自選擇回到了自己在定位上的優勢，比如 Farfetch 著重於技術與物流對接的順暢購買體驗，而 Matchesfashion 則以篩選性社群為引，強調奢侈品背後社會符碼的稀缺感。
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《喬記洋行》是注重國際職涯發展、職場心理健康與文化商業策略的電子報。 這些專業內容不僅來自於技術領域的創新，還來自於我對職業韌性與工作場所倫理的深刻理解，以及長期在英、法兩國生活與文學閱讀的學術訓練。Join Us, Choisie will be Your Classy Thought Partnership.
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