Quantified Nation
Jesús Martín, Pablo PérezMarketing Measurement by Jesus Martín and Pablo Pérez
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Subscribers | Read | quantifiednation.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
QN#17: An unequal triangle
In 2019, Google published its "Three Grand Challenges" document that set the foundation of today's accepted view that good measurement combines Marketing Mix Models (MMM), experiments, and attribution. From these developments to the more re...
QN#16: 10 Measurement trends to shape your marketing strategy
The pressure on marketing teams is greater than ever: do more with less, justify every dollar of investment, and demonstrate a tangible impact on business results. However, this growing demand for accountability comes at a time when the mea...
QN#15: Meridian is now available for everyone
### Google’s Meridian Launch
QN#14 On the importance of effectiveness
Economic models are useful for understanding reality. It's important to remember that we cannot fully explain reality with models, but we can get closer to the truth by using these frameworks. They simplify the world, allowing us to underst...
Authors
The writers behind this newsletter.
Data and Marketing professional with expertise in digital ad sales (Head of Data at Google), consulting (The Cocktail) and teaching (IE, ESCP). Passionate about elevating businesses and industries using data. If we cross paths, say hi!
Pablo is a market insights manager at Google, where he leads retail research for EMEA. Prior to joining Google, he spent 10 years as insights manager in P&G. Pablo holds an MBA from CEIBS and an MSc in Physics.
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