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Quantified Nation

Jesús Martín, Pablo Pérez

Marketing Measurement Magic brought to you by Jesus Martín and Pablo Pérez

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues17SubscribersRead quantifiednation.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Comentando QN#9: Frecuentistas, Bayesianos y Ciencia del Marketing

En esta edición del podcast en castellano “Comentando Quantified Nation” hablamos de varios temas relacionados con la medición del marketing:

2 months ago
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Quantified Nation #11 Five untold consequences of being a data-driven marketer

There are some consequences of being data-driven which we don’t realize very often, but happen everywhere. In many cases, companies make a big effort to ensure data is motivating better decisions overall. However, teams end up in a sea of m...

2 months ago
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Comentando QN#8: Medición y objetivos de negocio

En esta edición del podcast comentamos los siguientes temas de la newsletter Quantified Nation #8:

3 months ago
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QN#10 Incorporating creative impact into MMM

Welcome to our 10th edition. This time we’ll talk about the impact of creative in effectiveness. We hope you enjoy it while having a great summer!

5 months ago
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Authors

The writers behind this newsletter.

  • Jesús Martín

    Data and Marketing professional with expertise in digital ad sales (Head of Data at Google), consulting (The Cocktail) and teaching (IE, ESCP). Passionate about elevating businesses and industries using data. If we cross paths, say hi!

  • Pablo Pérez

    Pablo is a market insights manager at Google, where he leads retail research for EMEA. Prior to joining Google, he spent 10 years as insights manager in P&G. Pablo holds an MBA from CEIBS and an MSc in Physics.

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