Rai Cornell
Rai CornellRai ("ray") Cornell is a psychologist-turned-marketer who helps B2B companies leverage positive psychology, cognitive behavioral therapy, and the stages of change to transform buyer behavior and get leads 80-90% pre-sold.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | cornellcontentmarketing.substack.co... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Hidden Revenue Leak: 6 CRO Problems That Marketing Can Fix
For Chief Revenue Officers at high-growth B2B SaaS and tech companies, the job is like hiking up Mt. Everest on a conveyor belt that’s trying to take you back to base camp.
Expand Your Sales Funnel: Masterful Marketing with the Stages of Change
Humans are complex. Yet, the traditional sales funnel has oversimplified the buying process down to four meager steps: brand awareness, interest, decision, and action. In B2B buying, this simply won’t cut it. Enter: the Stages of Change.
Why “Know, Like & Trust” Isn’t Enough
A lot of marketers talk about the importance of the “Know, Like, and Trust” factor, but they very rarely take the time to actually implement marketing mechanisms that address all three parts.
The 4 Most Important Marketing Metrics for Making Smart Strategy Decisions
It always comes back to the numbers. No matter how much we want to prioritize the humans, perfect our messaging, and create ethical psychology-driven marketing strategies, we can’t ignore cold, hard data because, after all, it’s the marketi...
Authors
The writers behind this newsletter.
Rai ("ray") Cornell is a psychologist-turned-marketer who helps B2B companies leverage positive psychology, cognitive behavioral therapy, and the stages of change to transform buyer behavior and get leads 80-90% pre-sold.
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