The Intersection
Rei InamotoA newsletter about relevance in the convergence of brand, business, and technology
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 93 | Founded | 3 years ago | Last Issue | 3 months ago |
| Active | |||||
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reiinamoto.substack.comLatest Issues
How to Stress-Test Your Brand Positioning
This is a sequel to “The True Meaning of Brand Positioning,” from my ongoing series, “Brand Shift: Changing Patterns of Brand Growth,” which you can read here.
This week’s article is a practical guide to stress-test your positioning.
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The True Meaning of Brand Positioning
Understanding Brand Positioning
Given my profession, I write and give presentations on a daily basis. I watch talks and presentations on YouTube to see what I can learn from them.
The most impactful one I still reference is Steve Jobs...
Brand Building Begins With Respect
With John Jay at the Fast Retailing Innovation Center in NYC
In addition to my Brand Shift series, I occasionally share conversations with leading practitioners whose thinking has influenced how I see brand building today.
This week: Joh...
What "Brand" Means and What It Doesn’t
In my previous article, I defined brand as “Trusted Differentiation.”
To grasp what brand is today, it’s key to understand what brand is NOT.
Five Misconceptions
The word “brand” is used so broadly that its meaning has become...
Designing Trust
Last week, we gave an updated definition: Brand = Trusted Differentiation. This week, we continue by diving deeper into why trust is more important than story in my ongoing series, “Brand Shift: The Changing Pattern of Brand Growth.”
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Creative Entrepreneur / Helping brands become indispensable / Founding Partner, I&CO, a global innovation firm in NYC/Tokyo/Singapore.
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