The Intersection
Rei InamotoA newsletter about relevance in the convergence of brand, business, and technology
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 95 | Founded | 3 years ago | Last Issue | 2 months ago |
| Active | |||||
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reiinamoto.substack.comLatest Issues
Viral Brand vs. Vital Brand
What advertising used to be
Early in my career, I witnessed the making of an epic advertising campaign, The Secret Tournament, in 2002. I started working with Nike the year prior but not on their football business yet.
It was one of...
Brand Shift: Book Launch
After two years of research and a few total rewrites, my first book, Brand Shift: The Changing Pattern of Growth in the Age of Trust, officially launches in Japan on Tuesday, May 19, 2026.
In December 2025, I submitted the manuscript of my...
How to Stress-Test Your Brand Positioning
This is a sequel to “The True Meaning of Brand Positioning,” from my ongoing series, “Brand Shift: Changing Patterns of Brand Growth,” which you can read here.
This week’s article is a practical guide to stress-test your positioning.
- *...
The True Meaning of Brand Positioning
Understanding Brand Positioning
Given my profession, I write and give presentations on a daily basis. I watch talks and presentations on YouTube to see what I can learn from them.
The most impactful one I still reference is Steve Jobs...
Brand Building Begins With Respect
With John Jay at the Fast Retailing Innovation Center in NYC
In addition to my Brand Shift series, I occasionally share conversations with leading practitioners whose thinking has influenced how I see brand building today.
This week: Joh...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Intersection.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Creative Entrepreneur / Helping brands become indispensable / Founding Partner, I&CO, a global innovation firm in NYC/Tokyo/Singapore.
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