Retail Media Leapfrog Series
Drew CashmoreHelping retailers with new and emerging retail media businesses navigate key learnings from 15+ years' experience in this space.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 2 | Subscribers | Read | retailmedialeapfrogseries.substack.... |
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Latest Issues
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Retail Media Leapfrog Series: The 1% Rule
If you’ve engaged a big, high-powered consultancy to evaluate your retail media business potential, you have likely been sold the idea that you can generate somewhere in the realm of 2-5% of your gross revenue from ad dollars. When your tea...
Authors
The writers behind this newsletter.
Drew is a retail and retail media strategist with a background in building, commercializing and scaling intrapreneurial ventures within the world's largest retailers.
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