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Winback scales revenue cheaper than new acquisition and belongs in every DTC playbook.
A recent study from Harvard Business School offers an interesting perspective on managing customer churn, challenging long-standing practices and providing actionable insights for today's DTC brands.
Ultimately, there are only two metrics that matter in eCommerce: LTV and CAC.
Consider a brand with which you share a strong bond.
The writers behind this newsletter.
Exploring AI-driven retention in DTC to bring you simple, effective strategies for growth.
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