Retention-Led Growth™
Marcin MleczkoA monthly newsletter for customer-centric DTC brands: how to drive LTV through CX, retention & growth.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | retentionledgrowth.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How not to discount
A new paper from UCL (still under review) about how hotels gave discounts to win back customers from Booking.com and it didn’t work. They also shrank their profit margins even more.
How 9-figure DTC brands think about winback
Winback scales revenue cheaper than new acquisition and belongs in every DTC playbook.
Don't try to save high churn-risk customers
A recent study from Harvard Business School offers an interesting perspective on managing customer churn, challenging long-standing practices and providing actionable insights for today's DTC brands.
Retention metrics: the survivor bias and cohort retention
Ultimately, there are only two metrics that matter in eCommerce: LTV and CAC.
Authors
The writers behind this newsletter.
Growth & CX Lead writing about DTC
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