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Retention-Led Growth


RLG is a tested framework to boost your DTC retention, increase LTV and win back lost customers. Sign-up for regular drops of new content.

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

How 9-figure DTC brands think about winback

Winback scales revenue cheaper than new acquisition and belongs in every DTC playbook.

23 days ago

Don't try to save high-risk churn customers

A recent study from Harvard Business School offers an interesting perspective on managing customer churn, challenging long-standing practices and providing actionable insights for today's DTC brands.

a month ago

Retention metrics: the survivor bias and cohort retention

Ultimately, there are only two metrics that matter in eCommerce: LTV and CAC.

2 months ago

Brand storytelling 101

Consider a brand with which you share a strong bond.

3 months ago


The writers behind this newsletter.

  • Marcin

    Exploring AI-driven retention in DTC to bring you simple, effective strategies for growth.

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