Reletter
Artwork for Retention-Led Growth™

Retention-Led Growth™

Marcin Mleczko

A monthly newsletter for customer-centric DTC brands: how to drive LTV through CX, retention & growth.

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues7SubscribersRead retentionledgrowth.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

How not to discount

A new paper from UCL (still under review) about how hotels gave discounts to win back customers from Booking.com and it didn’t work. They also shrank their profit margins even more.

7 months ago
2
1

How 9-figure DTC brands think about winback

Winback scales revenue cheaper than new acquisition and belongs in every DTC playbook.

9 months ago
3
0

Don't try to save high churn-risk customers

A recent study from Harvard Business School offers an interesting perspective on managing customer churn, challenging long-standing practices and providing actionable insights for today's DTC brands.

9 months ago
4
0

Retention metrics: the survivor bias and cohort retention

Ultimately, there are only two metrics that matter in eCommerce: LTV and CAC.

10 months ago
2
1

Authors

The writers behind this newsletter.

  • Marcin Mleczko

    Growth & CX Lead writing about DTC

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