Rising Iris
30 years building brands & leading creative teams. Stories you won't see on a resume or a LinkedIn profile. Design, strategy, creative life, and everything in between.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 17 days ago | Last Issue | 9 days ago |
| Active | |||||
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risingiris.substack.comLatest Issues
The Curtain Dropped. The Crowd Cheered. Then We Read the Monitors.
January 2016. Seattle. A hangar at Seattle-Tacoma International Airport, dressed with pipe and drape, rows of chairs, a stage, and somewhere behind a curtain — a secret.
We had been working toward this moment for years.
Not months. Years....
Everyone Knew Him. Nobody Could Agree on His Future.
Every brand project has a moment where the work stops being about design.
Where the conversations get quieter, more careful, and you realize you are no longer talking about colors or typography or visual systems. You are talking about iden...
You Can’t Launch a Brand From a Boardroom
There is a version of a brand refresh that lives entirely in presentation decks.
You hire the agency. You do the research. You refine the logo, choose the colors, write the positioning. You present it to the executive team, they approve it...
The Day We Pulled a 737 Out of a Hangar to Debate a Green Stripe
There is something that happens inside airlines when the subject of aircraft livery comes up. The livery (the paint scheme, markings, and visual identity on the outside of the plane) is, on its surface, a design decision. Inside an airline,...
They Wanted a Brand Cop. I Had Something Bigger in Mind.
The first clue that this was going to be a complicated assignment came from a bathroom.
I was early in my conversations with Alaska Airlines, still getting a feel for my new role as Director, Brand Strategy & Expression, when the CEO broug...
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The writers behind this newsletter.
30 years building brands & leading creative teams. Stories you won't see on a resume or a LinkedIn profile. Design, strategy, creative life, and everything in between.
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