
Exploring the complexity of marketing effectiveness by resisting oversimplified narratives, bridging disciplines, and uncovering what truly drives success in advertising, all while indulging in a bit of over-enthusiastic analysis.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 38 | Subscribers | Read | robertbeevers.substack.com |
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Marketing has a familiar complaint. We are misunderstood, undervalued, and too often treated as discretionary rather than strategic. At board level, our budgets are frequently the first to be questioned and the last to be defended. Most peo...
In a recent conversation about IPA award entries, someone I normally admire said: “lets review the data and story to make sure this is worth it, do we really want to enter if its only going to win a Bronze?” It is a line that has stayed wit...
It is Christmas, or at least the season when the calendar accelerates, the emails intensify, and every social plan asks for a decision. For many people this time of year feels like a reward for the work they have done. For those of us carry...
Every two years, the IPA Effectiveness Awards take over my working life in the best possible way. At MG, we spend months buried in data, interviews, econometrics and arguments that become stronger through challenge. It is detailed work, oft...
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