
Exploring the complexity of marketing effectiveness by resisting oversimplified narratives, bridging disciplines, and uncovering what truly drives success in advertising, all while indulging in a bit of over-enthusiastic analysis.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 28 | Subscribers | Read | robertbeevers.substack.com |
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The Global Innovation Index 2025 makes for fascinating reading. As always, the findings are illuminating: Switzerland and Sweden remain on top, the US holds steady, China has broken into the top ten, and Germany has fallen out. But behind t...
Advertising has a curiously old-fashioned and narrow view of the old. We still imagine pensioners as frail, frugal, and fading, when in reality they are wealthier, healthier, and more diverse than the caricatures we keep recycling. For all ...
Across the world, politics has been reshaped by populism. From Washington to Westminster, Rome to Rio, pithy simple slogans and sweeping negativity have taken hold. Populism thrives because it is easy: find someone “different” to blame, dis...
Advertising has long been sold the dream of omniscience. For decades the industry has pursued perfect knowledge of the consumer, scraping data with the fervour of Kremlin archivists, all in the name of “personalisation”. We now know whether...
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