
Why messages and originality matter in an age of mechanical thinking. 60% of the posts are on messaging strategy, the other 40% is a joint project with Lynette Webb on the best way to write well in the age of AI.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | themessageisthemedium.substack.com |
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Recent posts by this newsletter. Browse the email archive.
This is a bad time for everyone. Tech companies used to build for everyone, governments served everyone, people approved of everyone, the planet belonged to everyone. Then, from 2015 and 2022, everyone took a steep dive in reputation and an...
A note from a friend about a grammatical error coincided with a lot of layoffs, which got me thinking about when word choice makes all the difference in comms, and when it doesn’t. Two months later, I still don’t really know. But here it go...
## Thought Leadership is Doomed From the Start
Why are our smartest minds unable to talk and converse like regular people? Why are panels so dull when podcasts are so interesting? Two words: media training. The comms industry is stuck preparing people for the media TV-interview sprints ...
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The writers behind this newsletter.
Better Living Through Better stories. I write about all the ways clear narratives and messages can change your life first, and your brand second. I have the receipts.
Lynette is co-founder of Road to Amherst, a boutique consultancy guiding businesses to harness AI responsibly and effectively. Previously at Google, McKinsey, Aegis (now Dentsu)
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