The RVNU Newsletter
Wayne Morris, Tanya L Thorson, RVNU, Laura WheelerWhere tech founders come to build GTM orgs that scale.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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rvnu.substack.comLatest Issues
What’s Your GTM Score?
When founders start spending capital on go-to-market, they are often burning it against an ever-decreasing runway. The pressure is immense. And the advice they typically get sounds something like this: “hire a sales team, index their earnin...
Maximize Product Led Growth by connecting it as a 'unified' revenue funnel
You built a PLG motion…now what? Here’s the part nobody tells you at the beginning.
Product-led growth is not a business model. It’s a top-of-funnel strategy and if you don’t eventually connect it to a commercial motion, all you’ve built i...
AI Will Kill Most Reps. The Rest Get Rich
Over the past year we have been running a loose experiment across our fractional clients. When a founder asks us for help on a deal or a pipeline issue, we offer two options.
Option one: ask a question in a dedicated Slack channel and get...
Why the RevOps discipline you need at $20M ARR should have started maturing at $1M
Fig 1: RevOps maturity across the stages of startup growth
The Problem
Most founders think of RevOps as a hiring decision. Something that shows up on the org chart after you raise your Series A, or once the CRM gets messy enough...
How to build an AI-Powered Change Enablement system at your 50 person start-up.
Last week, a client called me in a panic. Third pricing change in six months. Reps were confused, pricing proposals all over the place. The founder’s exact words: “We finally have the right strategy. Why can’t anyone execute it?” Here’s wha...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
RVNU Founder & CEO, SaaS startup revenue alchemist.
Strategic Marketing Leader Driving Growth Through Personalization, EQ, And Omnichannel Strategies. Expert In Transforming Brands With A Buyer-First Approach.
Being a Founder is f*%king hard. Let us bring order to the chaos. With over 40 years of experience in the GTM ecosystem, our mission is to democratize the access to GTM expertise for early stage B2B SaaS Founders to increase their odds of survival.
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