Reletter
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Saffana’s Voicenotes, a blog

Saffana

Part podcast, part written letter. A bit about marketing, a bit about me.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues61Founded3 years agoLast Issue12 days ago
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Latest Issues

This is personal, and so's this.

As always, punchline upfront in case I lose you

I read a book called “This is personal”, it convinced me to start emailing you. So now I have to learn to email you. I’m sharing everything so you get a live feed of me learning, “failing”, a...

12 days ago
22
8

Elements of Eloquence - Forsyth vs. the Far Right

What rhetoric can teach us about stopping those boats!

Mark Forsyth wrote a brilliant book about how to make your writing sound better. Not be better, but sound better.

20 days ago
5
Paid

Retention point - how subscriptions keep you paying

Spoiler alert: it's not the product

Here’s one of the more useful marketing books because it focuses specifically on how to keep your customers once you’ve acquired them. It’s quite practical in that he has a 9 step formula (on the front c...

a month ago
5
Paid

Positioning - It's true, they're fighting over you

Reality is perception. And other rules of engagement for living in the imagination

This book was written 50 years ago, and young YouTubers are still avoiding reading this classic while ripping off the ideas badly…

2 months ago
9
2
Paid

How to write so people read

As always, punch line up front in case I lose you

3 steps to ensure what you write is read by “people”.

1. Have an outcome in mind based on what your reader wants/ needs
2. Add a novel nugget
3. Tell them what you want them to kno...

2 months ago
54
9

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Authors

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  • Saffana

    Media literacy educator | Founder of Whiteboard Copy Co. | Comms training for charities + NGOs.

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