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Santiago Iniguez

Santiago Iniguez

Articles on Leadership, Philosophy and Education

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

So you think you’re an entrepreneur? Try the Elon Musk test

Arguably the outstanding business phenomenon of our time, Elon Musk is for many, the epitome of an entrepreneur. An icon for innovators and disruptors and with a huge fan base, particularly among millennials, he is also loathed by many as a...

3 days ago

Cómo desarrollar la mentalidad estratégica: los consejos de Sun-Tzu

En los últimos veinticinco años he tenido la enorme suerte de impartir un curso sobre Dirección Estratégica en IE Business School. De la interacción con alumnos en nuestro Global Online MBA, que se imparte en modelo híbrido, alternando sesi...

10 days ago

What makes the best strategic mindset: business first, or ethics above all else?

Over the past 30 years I have had the enormous good fortune to teach a course on Strategic Management at IE Business School. Thanks to my interaction with the participants in our Global Online MBA—which is delivered through a hybrid model, ...

17 days ago

Cómo hacerse respetar

A todos nos importa la opinión que los demás tienen de nosotros, es algo connatural a la vida en sociedad. Como no somos anacoretas, nuestra identidad y reputación se forma en la interacción con nuestros congéneres, aunque algunos se esfuer...

24 days ago


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