Screen Theories
Ian EdgarTheories on engineering repeatable creative success. Strategy, creativity, attention, motivation & recommendation in the world of filmed media.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 10 | Subscribers | Read | screentheories.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Four Principles: 2. Structure
I believe in agency. The success, impact and eventual fate of what you make, in terms of how well it reaches people and resonates with them, is way more within your control than you think. Not through gaming distribution systems, tips and t...
Four Principles: 1. Clarity
Six years ago, I wanted to find something universal to say on the subject of creative success. I put together four fundamental principles for making hit video formats, primarily on YouTube. I’ve since returned to them frequently and been st...
The Elements Of Appeal
I see, hear and read so many people disparaging data and the practice of paying attention to it in order that you might make better creative decisions. I’ve written about this before, but it bears some serious repetition. Most recently it w...
Lifting The Veil Of Familiarity And Seeing The World Anew
### Some People Know Some Things
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Authors
The writers behind this newsletter.
Creative strategy in filmed media. Video ideas, content theories, data approaches, psychology & creativity. Previously: VP, Creative Strategy, Condé Nast; Co-Founder of audio-visual remix group, Eclectic Method.
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