This is a blog exploring why collectors of luxury items (mainly watches) believe and do what we do, why we pretend otherwise, and how we might do better.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 517 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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screwdowncrown.comLatest Issues
There Is No Fair
A conversation with Jason Lu of 1776 Atelier, on hand finishing, flags, and the strictest label in watchmaking
Jason Lu proposed to his wife in front of the Jefferson Memorial. I offer this trivia off the bat simply because it’s an easy bi...
Methods of the Monopoly Man
In 1921 an art dealer named Joseph Duveen trapped the US Treasury Secretary in a lift. The same tricks still sell watches today and you won't even notice them.
In the spring of 1921, Andrew Mellon checked into a suite at Claridge’s in Lond...
Richemont is Cartier, Cartier is Richemont. Everything Else Is a Hobby.
I got a copy of Morgan Stanley's Richemont report which contains over 60 pages of brand-by-brand numbers that tell an interesting story...
Most SDC readers will be familiar with the usual Morgan Stanley (MS) watch reports. A few times a ye...
Intro to ScrewDownCrown
A 'start here' guide to SDC's growing maze of topics
SDC has been around for a few years already, and it feels quite strange to be publishing an “Intro to SDC” post now… I imagine it’s even more strange for you, receiving this email and wo...
What you pay for when you buy a watch
Price is a bet on a story you can't question; Why the Laureato's steak is invisible and Naoya Hida's sizzle is not; What's really holding up F.P. Journe?
Many watch writers have published something on the value question in the past few wee...
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Authors
The writers behind this newsletter.
I enjoy watches, and write about the intersection of watch collecting, philosophy and psychology. ‘SDC Weekly’ (separate section, same Substack) is a newsletter published every week. See “links” in my profile to find the newsletter!
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