ScrewDownCrown
kingflumThis is a blog exploring why collectors of luxury items (mainly watches) believe and do what we do, why we pretend otherwise, and how we might do better.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 464 | Subscribers | Read | screwdowncrown.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Tolerance Bottle
Think back to a moment when something trivial sent you over the edge, or when the same situation that made you laugh one day, makes you want to smash something on a different day. Today, I’d like to introduce you to a concept which I use to...
The Attention Economy and Experiential Luxury
How the shift from luxury goods to experiential luxury could impact watch collecting, and why brands that master events, CRM, and community building will thrive when others struggle.
The Hand-Finishing Fairy Tale
Sharp inner angles have long been considered "proof" of hand finishing in watches. Turns out, CNC machines can produce them too. Using production numbers and staffing, we can assess how some "hand-made" independent watch claims are expensiv...
Rolex's New Calendar Patent
I spent a couple of hours digging into Rolex's latest patent filing (EP4632499A1, published 15 Oct 2025). They've designed an instant-jump calendar mechanism that could be annual or perpetual. The drawings show annual, but they're claiming ...
Authors
The writers behind this newsletter.
I collect watches, and write about the intersection of watch collecting, philosophy and psychology. ‘SDC Weekly’ (separate section, same Substack) is a newsletter published every week. See “links” in my profile to find the newsletter!
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