This is a blog exploring why collectors of luxury items (mainly watches) believe and do what we do, why we pretend otherwise, and how we might do better.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 529 | Founded | 5 years ago | Last Issue | 14 days ago |
| Active | |||||
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I Know My Watch Better Than You
A ten-year gym acquaintance, a five-digit Sea-Dweller, and an argument about a bezel. An essay about belief perseverance, the backfire effect, and what works when someone is confidently wrong.
I had a funny exchange at the gym several mont...
Why Watchmakers Can't Stop Flippers
Brands vet buyers for passion because they don’t wanna see too much flipping. Problem is, this test gets easier to cheat as the prize gets bigger... and it also picks the people most likely to sell!
Last year in Geneva Phillips sold a Prus...
How Your Brain Learns to Love a Watch
A collector and a non-collector can look at the same movement and somehow, only one of them feels anything. Did you ever wonder what the brain is doing?
I can clearly remember when Philippe Dufour released his 20th anniversary Simplicity;...
Japanese Watchmaking's Best Business is... Lathes?
18% of the profit in Casio's best watch quarter ever came from a US tariff refund. And Citizen's shares are tracking a lathe maker, not a watchmaker.
Note: SDC Weekly is ready, but I need to delay it due to a big announcement which will...
Nobody sins at a discount
CW sells 11.5x more watches than MB&F for roughly the same revenue. Only one of them can move up the price ladder, and quality has nothing to do with it.
If you saw the header image and wondered what the hell that was all about, you’ll hav...
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Authors
The writers behind this newsletter.
I enjoy watches, and write about the intersection of watch collecting, philosophy and psychology. ‘SDC Weekly’ (separate section, same Substack) is a newsletter published every week. See “links” in my profile to find the newsletter!
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