ScrewDownCrown
kingflumThis is a blog exploring why collectors of luxury items (mainly watches) believe and do what we do, why we pretend otherwise, and how we might do better.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 499 | Subscribers | Read | screwdowncrown.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Oystersteel, Cerachrom, Everose… why Grand Feu?
You may have noticed something about Rolex… like Apple, they name everything.
Saturation Problems
Your phone has been lighting up all week. By this weekend, most of those launches will be forgotten. A look at why launch strategies are broken for low volume releases.
Cleguer's Innate Escapement Explained
A 35-year-old Breton watchmaker recently matched Rolex's most advanced escapement using 19th-century materials. Five years, 20 prototypes, one CHF 95,300 watch.
Prediction season
Here are five questions to approach Rolex predictions differently, along with my own predictions for Rolex releases at Watches & Wonders 2026.
Authors
The writers behind this newsletter.
I enjoy watches, and write about the intersection of watch collecting, philosophy and psychology. ‘SDC Weekly’ (separate section, same Substack) is a newsletter published every week. See “links” in my profile to find the newsletter!
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