
This is a blog exploring why collectors of luxury items (mainly watches) believe and do what we do, why we pretend otherwise, and how we might do better.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 507 | Founded | 5 years ago | Last Issue | 13 days ago |
| Active | |||||

Q1 seems stable, auctions are breaking records, and gold is flying. But what is going on beneath all that noise? What has the consensus not priced in?
I must begin with a word of thanks to Jack Forster for his invaluable feedback on this e...
If your Rolex had no movement, would it still be a Rolex? A reply to The Lost Spring Bar on dummy watches, jewellery, and what defines a watch.
SDC reader and fellow Substacker, the lost spring bar (TLSB), recently took a comment of mine f...
Why watch collecting might still be one of the few antidotes to isolation in the anti-social century. On Derek Thompson, Nick Epley, and the dead space.
Face-to-face socialising between young people in the US has declined by 30-40% since 2...
Imagine you're in November 2027 and Royal Pop either saved or ruined Audemars Piguet. Two stories, plus some maths, trademark logic, and research.
If you wanted to avoid it, you’d have needed to stay offline for the last 10 days… like many...
Hong Kong just banked an all-time Asian watch auction record. Now Geneva's four houses bring their catalogues, and we review 20 interesting watches.
You’ve gotta to admire the cognitive dissonance of the auction calendar…
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The writers behind this newsletter.
I enjoy watches, and write about the intersection of watch collecting, philosophy and psychology. ‘SDC Weekly’ (separate section, same Substack) is a newsletter published every week. See “links” in my profile to find the newsletter!
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