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ScrewDownCrown

kingflum
Hundreds of paid subscribers

This is a blog exploring why collectors of luxury items (mainly watches) believe and do what we do, why we pretend otherwise, and how we might do better.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues507Founded5 years agoLast Issue13 days ago
Active

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screwdowncrown.com
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Latest Issues

Invisible Forces Shaping the Watch Market

Q1 seems stable, auctions are breaking records, and gold is flying. But what is going on beneath all that noise? What has the consensus not priced in?

I must begin with a word of thanks to Jack Forster for his invaluable feedback on this e...

13 days ago
37
22
Paid

Why most of your watches are technically jewellery

If your Rolex had no movement, would it still be a Rolex? A reply to The Lost Spring Bar on dummy watches, jewellery, and what defines a watch.

SDC reader and fellow Substacker, the lost spring bar (TLSB), recently took a comment of mine f...

17 days ago
37
50
Paid

Watch Collecting in the Anti-Social Century

Why watch collecting might still be one of the few antidotes to isolation in the anti-social century. On Derek Thompson, Nick Epley, and the dead space.

Face-to-face socialising between young people in the US has declined by 30-40% since 2...

19 days ago
46
25
Paid

Royal Pop, Two Possibilities

Imagine you're in November 2027 and Royal Pop either saved or ruined Audemars Piguet. Two stories, plus some maths, trademark logic, and research.

If you wanted to avoid it, you’d have needed to stay offline for the last 10 days… like many...

a month ago
45
36
Paid

20 Lots from the Geneva Auctions, Spring 2026

Hong Kong just banked an all-time Asian watch auction record. Now Geneva's four houses bring their catalogues, and we review 20 interesting watches.

You’ve gotta to admire the cognitive dissonance of the auction calendar…

a month ago
41
10
Paid

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#52

Authors

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  • kingflum

    I enjoy watches, and write about the intersection of watch collecting, philosophy and psychology. ‘SDC Weekly’ (separate section, same Substack) is a newsletter published every week. See “links” in my profile to find the newsletter!

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