This is a blog exploring why collectors of luxury items (mainly watches) believe and do what we do, why we pretend otherwise, and how we might do better.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 522 | Founded | 5 years ago | Last Issue | 4 days ago |
| Active | |||||
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Good for whom? What Makes a Watch Worth the Money.
One hour in a Bombardier Global 7500 costs more than Barrelhand's Monolith. Which of those is "good value" really just depends on who's asking.
Some words in the English language don’t work well when they are used on their own. “Taller” ne...
Doing the work required to have an opinion
Originally published on 10 June 2024, and updated now for the second time. As usual, I came back to find this old essay so I could reference it in an upcoming post… I then felt it needed an update. I plan to do this more often as a way to h...
Nobody Fakes a Mark XVIII
If a counterfeiter won't copy your watch, that's a research note. Nobody fakes a Mark XVIII. On IWC, Panerai, JLC, and why CPO fixes nothing.
Edit 30 July: I never intended for this essay to communicate that “fake Mark XVIII watches do not...
Sold before the gavel
The house is aligned with fees, not with sellers or buyers. Inside auction estimates, reserves, guarantees, and what's really in it for buyers.
This essay took a bit longer than expected but here we are - I usually pick a title at the end,...
UBS Global Wealth Report 2026
Global wealth grew 10.8% last year and median wealth declined. Together, these two stats explain a lot about the watch market.
There are two ways to answer the question “did people get richer last year?” You can take everyone’s wealth, add...
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I enjoy watches, and write about the intersection of watch collecting, philosophy and psychology. ‘SDC Weekly’ (separate section, same Substack) is a newsletter published every week. See “links” in my profile to find the newsletter!
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