Reletter
Artwork for Second Rough Draft

Second Rough Draft

Richard J. Tofel
Hundreds of paid subscribers

Journalism in our time

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues230Founded5 years agoLast Issue6 days ago
Active

Read this Newsletter

dicktofel.substack.com
Artwork for Second Rough Draft

Latest Issues

On AI Predictions for Journalism, a Plea for Modesty

Welcome to Second Rough Draft, a newsletter about journalism in our time, how it (often its business) is evolving, and the challenges it faces.

Subscribe now

In the last technological revolution to transform journalism, beginning in the m...

6 days ago
15
3

Seven Valuable Lessons as an Online News Entrepreneur Reflects

Welcome to Second Rough Draft, a newsletter about journalism in our time, how it (often its business) is evolving, and the challenges it faces.

Subscribe now

It’s rare that you encounter a serious inside account of the fate of an online n...

13 days ago
22
3

The New York Times and Our Freedom

Welcome to Second Rough Draft, a newsletter about journalism in our time, how it (often its business) is evolving, and the challenges it faces.

Subscribe now

Everyone who reads this newsletter understands, I hope, that these are difficult...

20 days ago
39
27

The Baltimore Banner CEO on Progress There and Plans for Their Pittsburgh Newspaper Purchase

Welcome to Second Rough Draft, a newsletter about journalism in our time, how it (often its business) is evolving, and the challenges it faces.

Subscribe now

One of the most interesting stories in the news business these days is what’s go...

a month ago
15
6

Important Reminders from News Coverage of Politics in My Backyard

Welcome to Second Rough Draft, a newsletter about journalism in our time, how it (often its business) is evolving, and the challenges it faces.

Subscribe now

If you’ve been in the news business long enough, you’ve experienced that awful f...

a month ago
16
17

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Second Rough Draft.

SubscribersEngagement77Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Richard J. Tofel

    Dick Tofel was the founding general manager and first employee of ProPublica, and its president from 2013 until 2021. He is now principal of Gallatin Advisory LLC and author of the newsletter Second Rough Draft, https://dicktofel.substack.com/

  • Frequently Asked Questions

    How can I access the email archive for Second Rough Draft?

    You can find recent issues that have been published by Second Rough Draft on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Second Rough Draft have?

    To see how many people subscribe to Second Rough Draft, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Second Rough Draft?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Second Rough Draft as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Second Rough Draft?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Second Rough Draft using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Second Rough Draft?

    Scroll up to where it says Related Newsletters to see other publications like Second Rough Draft. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Second Rough Draft?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.