Sense Check
Francisco FonsecaExploring how brands can evolve to be more customer-centric and community-focused within the realms of sports, outdoor activities, fitness, and wellness.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Subscribers | Read | itjustmakessense.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
FIELD NOTES #001
After too many weeks away from writing and sharing, I'm back. And this time, it's for real.
I’ve spent years being inspired by other people’s projects.
Their content. Their books. The way they thought. The way they built. The way t...
“For the Long Run”: generic phrase or brand DNA?
Puresport registered For the Long Run. HOKA and PUMA used it anyway.
Is it theft? Negligence? Or just culture moving too fast?
Subscribe now
You’ve probably seen it by now: Puresport is in a battle with HOKA and PUMA over the use...
Building KIP, purpose-driven brands & the art of disconnecting
It’s been quiet here for a few weeks…
But the Redefine the Game Podcast is officially back.
The last few weeks weren’t easy. Projects paused, thoughts swirling…but I’ve been holding onto one thing: the stories we need to tell, the b...
There has to be a better way.
📌 TL;DR:
The best work in branding, community, and storytelling won’t be found in trends. It’s built slowly. With trust, not tricks. This is your reminder to stop chasing algorithms and start building for actual humans.
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Authors
The writers behind this newsletter.
Hey there, I am Francisco Fonseca and I am writing from Portugal. I am really passionate about community building, community-driven brands, and the intersection of communities with fitness, sports and wellness.
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