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Artwork for Shelf Conscious

Shelf Conscious

Jordon White

A newsletter about how to build a consumer brand.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues39SubscribersRead shelfconscious.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

AI Ready

Hey everyone! 👋

3 months ago
2
0

Siete and the Physics of Growth

It seems that every time a growing CPG brand has a big exit I inevitably see multiple LinkedIn posts that say something like the following:

4 months ago
5
3

The Era of Contextual Shopping is Here

I originally published this same post back in August of last year. I felt back then that this is where things were headed in retail and now, almost a year later, I’m highly confident I was right.

5 months ago
1
2

The Ultimate Guide to In-stock

Everything you need to know about this critical CPG metric

5 months ago
5
0
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Authors

The writers behind this newsletter.

  • Jordon White

    I write about creation and commerce. How the things we make shape our world.

  • Frequently Asked Questions

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