Shelf Conscious
Jordon WhiteA newsletter about how to build a consumer brand.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 3 years ago | Last Issue | 5 months ago |
| Active | |||||
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shelfconscious.substack.comLatest Issues
The Replacement Question
Hey everyone!
Today’s essay is written by a very good friend of mine Seth Waite. I met Seth years ago when we both lived in Bentonville, AR. He was the Chief Strategy Officer at a company called RevUnit and I was at Walmart. Today, Seth h...
AI Ready
Hey everyone! 👋
I made something for you all! It’s called AI Ready. It’s a web app to help your products get discovered in AI-based search (Things like ChatGPT, Perplexity, Google AI search, Walmart Sparky, Amazon Rufus etc).
Some weeks...
Siete and the Physics of Growth
It seems that every time a growing CPG brand has a big exit I inevitably see multiple LinkedIn posts that say something like the following:
"Hey, look! This brand was not growing and look how crappy their packaging was! But then, they redi...
The Era of Contextual Shopping is Here
I originally published this same post back in August of last year. I felt back then that this is where things were headed in retail and now, almost a year later, I’m highly confident I was right.
Amazon and Walmart have now both added AI-...
The Ultimate Guide to In-stock
Everything you need to know about this critical CPG metric
If I were to teach a course on retail supply chain, I would spend the entire first lesson on one topic.
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Authors
The writers behind this newsletter.
I write about creation and commerce. How the things we make shape our world.
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